Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

OnFulfillment Blog | Marketing Asset Management (13)

Here’s Something Your Channel Partners Will Love

Let’s imagine that you manufacture medical equipment, which is sold by dozens of channel partners all across the country. They may be product distributors, retailers, VARs (value-added-resellers), dealers, or other organizations.

Topics: Direct Mail Marketing Asset Management

Are Nightmares about International Shipping Keeping You Up?

Companies that produce training materials and other time-sensitive documentation for a global audience need to feel 100% confident that their materials will be delivered where they’re needed, when they’re needed. And not a day later.

And if it were as simple as conjuring up your very own Harry Potter to cast one of his spells (what would he call it – Deliverencio?), those in charge of making sure their company’s training materials were delivered safely all over the world would all sleep like babies.

Topics: Print On Demand Direct Mail Courseware Global Fulfillment Print Fulfillment Marketing Asset Management

OnFulfillment at 15!

Fifteen years ago, OnFulfillment was  in a 1000 square foot warehouse that was loaned to me by a great friend and mentor, Jim Moreton, now departed. The internet was the Wild West, and we were six months from the bubble bursting on a large portion the early adopters of the dot com craze. At that point, we were convinced that the internet would change the fulfillment business forever.  By us, I mean Dan Barnett and I. Shared information, universal access and real-time transactions – the possibilities were endless. We had an idea, enthusiasm, and a great support structure of friends and colleagues.

Our first customer was Zilog Corporation and Debra Erickson. Debra and I still exchange Christmas cards. No one wants to be the first customer, so I can’t thank her enough for our start. With Zilog on board, we had product in our warehouse and projects to do. At first my wife, kids and I did the work at home, but we soon hired  Juan Rosales from my previous job, and now I knew the work would get done. And so it continued as we added one new customer at a time. We soon moved to Hayward where another friend rented us space on a month to month basis.

Topics: Print On Demand Courseware Global Fulfillment Print Fulfillment Marketing Asset Management Kit Assembly

Congrats – You’re a Print Buyer! Now What?

You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!

Topics: Direct Mail Print Marketing Event Marketing Materials Courseware Commercial Print Marketing Asset Management

Why does a print and fulfillment company need a CTO?

 

Why does any company need a CTO? Formerly a position found primarily in tech start-ups and IT solution providers, the Chief Technology Officer is becoming a more common member of the C-level executive lineup in companies whose operations are not rooted in the tech sector.
Topics: Print On Demand Print Fulfillment Marketing Asset Management