OnFulfillment Blog | Event Marketing Materials (4)

Planning and organizing a successful event can be quite complex.  Developing a theme, designing the booth property, coordinating with the show organizers, arranging shipping, staffing—there are a lot of moving parts.

One component that often gets lost in the shuffle is event collateral material.  From brochures and programs to banners and promotional merchandise, event collateral plays a vital role in creating a memorable and impactful experience for attendees while helping you establish your brand.

Whether you're organizing a corporate conference, a trade show, or a charity fundraiser, understanding the various types of collateral material you’ll need will help you curate an experience that leaves a lasting impression.  In this blog we will define the various types of collateral material available, describe their purpose and benefits, and explain the unique role each plays in creating brand visibility, conveying information, and driving engagement.

What is a Company Store?

If your company is like most, it produces branded merchandise that it sells (or in some cases gives) to employees, customers and partners to wear or use.  It’s a simple and relatively cheap way to promote the brand, essentially providing free advertising for the business.

We were in a meeting several weeks ago with a potential client looking for help managing their event materials and logistics. As the meeting evolved, it became clear that, for the customer, the issue boiled down to choosing between two basic options:

As a marketer, you’ve probably been asked to produce branded promotional items for an event, seminar, customer visit, or some other activity. And if you’re like most, you quickly discovered there are lots of items to choose from, each with their own unique benefits and advantages.

There are many types of corporate events, each serving a different purpose and audience.  That means they require different planning and execution strategies. By understanding these various types of corporate events, businesses can identify those that are most relevant to their industry, attract the right audience, and align best with their corporate goals and objectives.