Riley Friar, on Wed, May 24, 2023 @ 09:21 AM
As a marketer, you’ve probably been asked to produce branded promotional items for an event, seminar, customer visit, or some other activity. And if you’re like most, you quickly discovered there are lots of items to choose from, each with their own unique benefits and advantages.
Riley Friar, on Wed, May 03, 2023 @ 08:41 AM
Events are enjoying a resurgence. That means companies are looking for branded promotional items that help them make an impression without breaking the bank.
The success of any event giveaway is measured by impressions—that is, the number of people who see the product and logo over the item’s lifetime. The size of the event (and potential audience) must be carefully weighed against the quality of the item and the available budget in order to make a lasting and favorable impression. The price of each item should be directly related to the amount of business they are expected to generate from the attendees.
Riley Friar, on Thu, Mar 16, 2023 @ 10:18 AM
A recent blog post highlighted various trends that are influencing how businesses are currently spending their budgets.
We detailed one of those trends, conscious consumerism, in late February. With this post, we are examining a second: a preference by customers for well-known retail brands when it comes to branded promotional items.
Riley Friar, on Wed, Feb 22, 2023 @ 07:37 AM
In a recent blog post, we reported that several trends are currently influencing how businesses are spending their budgets, driven largely by the combined goals of cost efficiency and social consciousness.
Riley Friar, on Thu, Jan 26, 2023 @ 10:52 AM
PPAI Expo 2023, held in early January in Las Vegas, attracted the country’s biggest promotional product providers and distributors to showcase what’s in store for the coming year—everything from new products and apparel to event material and order programs.
As with the previous few years, 2023 includes a host of uncertainties that will impact this year’s buying habits. Post-pandemic behavior continues to influence decision making, forcing companies to be cautious about spending. Couple that with an increasingly fragile economy and it’s clear that budgets will suffer.
