There are many types of corporate events, each serving a different purpose and audience.  That means they require different planning and execution strategies. By understanding these various types of corporate events, businesses can identify those that are most relevant to their industry, attract the right audience, and align best with their corporate goals and objectives.

Events are enjoying a resurgence. That means companies are looking for branded promotional items that help them make an impression without breaking the bank.

The success of any event giveaway is measured by impressions—that is, the number of people who see the product and logo over the item’s lifetime. The size of the event (and potential audience) must be carefully weighed against the quality of the item and the available budget in order to make a lasting and favorable impression. The price of each item should be directly related to the amount of business they are expected to generate from the attendees.

We frequently hear how difficult it is for companies to attract and retain talent these days. But what about the flip side—those people who are looking for work, particularly in marketing? What skills do they need to make themselves not only attractive, but indispensable to a marketing organization?