Today’s era of multichannel marketing demands that you engage your target audience every day across multiple platforms and media: social, direct mail, websites, events, videos, mobile, messaging, retail, and banner ads.
This requires a solution that allows your sales and marketing teams to order and process materials for every channel you use, making everything they need readily available right at their fingertips.
What you need is a marketing asset management (MAM) solution, a comprehensive software platform that streamlines the organization, storage, retrieval, customization, and distribution of all the digital assets used in your marketing and sales activities. It’s a centralized platform that allows your team to easily manage all types of digital content, including images, videos, documents, presentations, and more, letting you engage and interact with customers and prospects easily and efficiently.
At its core, MAM is not just software—it’s a lifeline for businesses like yours that are looking to harness the power of their digital arsenal. Think of a MAM as a fortress in the cloud, meticulously organized and housing an exhaustive array of assets primed for deployment. Pulsating with creativity and potential, this critical repository serves as the nerve center for your various marketing endeavors, facilitating seamless access and distribution to internal stakeholders and external partners alike.
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Find the Right Marketing Asset Management Solution
The hallmark of a truly exceptional MAM lies in its adaptability and versatility. It must empower users to exercise their creativity, but to do so within the constraints of brand consistency. It must allow them to produce effective marketing materials by wielding the tools of customization without compromising the integrity of the brand.
So how does one go about finding the right MAM for their organization? Naturally everyone’s needs and requirements are different, but generally speaking, an effective MAM should—at the very least—deliver the following features and benefits:
Provide a Centralized Digital Asset Library
The right MAM establishes a secure, cloud-based repository where all your company’s approved digital assets are stored and categorized. Not only does this provide internal stakeholders and external partners alike with access to your comprehensive archive of marketing materials, it helps them find what they’re looking for quickly and easily.
Ensure Brand Consistency
A well-maintained MAM system will let users customize marketing materials while ensuring they adhere to brand guidelines and design standards. This is achieved by making sure all stored content is consistent and on brand across different channels and touchpoints, helping to reinforce your corporate identity and messaging.
Integrate with Existing Systems
The appropriate MAM platform for your organization must integrate seamlessly with any other software tools used by your marketing and sales operations teams, including CRM systems, marketing automation platforms, and e-commerce platforms. Such integration enhances workflow efficiency and streamlines asset management and distribution. When exploring a MAM solution, do the necessary research and ask the right questions to ensure it will work within your existing environment.
Allow Customization and Personalization
The better MAM solutions will allow users to slightly modify or customize digital assets to suit their specific marketing campaigns or uniquely address their target audience. This customization and personalization feature would allow the user to, say, add a personalized message or branding elements while maintaining overall brand consistency. Be sure to ask whether your preferred MAM solution supports this feature.
Support Print and Other Fulfillment Capabilities
Some advanced MAM systems offer built-in print and fulfillment capabilities that allow users to order and process printed materials within the platform itself. By providing access to existing, pre-approved, and on-brand design templates along with real-time inventory tracking, shipping, and cost management for print production and distribution, the right MAM will help your team or partners own collateral development, production, and distribution for their various campaigns.
Support Multichannel Marketing
As the use of multichannel marketing strategies continues to rise, MAM systems should be capable of supporting multiple marketing channels and platforms including social media, direct mail, websites, events, videos, mobile apps, messaging platforms, retail outlets, and online advertising, to name a few. This level of support ensures that marketing assets can be optimized for each channel and effectively reach their target audiences.
Ensure Efficiency and Productivity
At the end of the day, the right MAM is essentially a productivity tool. By centralizing asset management and streamlining workflows, your choice of MAM system should improve the efficiency of your marketing and sales teams. If it reduces the amount of time users spend searching for assets, minimizes errors in content creation, and facilitates faster deployment of marketing campaigns, it has achieved a significant part of its objective.
Surviving the Perilous Waters of Multichannel Marketing
When it comes to multichannel marketing, engagement knows no bounds. In such an environment, a marketing asset management solution emerges as the vanguard of strategic dissemination—the cornerstone of modern marketing strategies. Across social platforms and traditional mediums, the right MAM will empower your sales and marketing teams to navigate the labyrinth of your historical digital assets with ease and precision. 
As marketing grows increasingly more frenetic, the right MAM solution will shield your internal and external teams from the chaos, liberating them from the shackles of disarray and inefficiency. With every asset at their fingertips, users will be free to embark on a journey of empowerment and enlightenment, harnessing the power of creativity to chart their own personal course of success.
Make the Right Investment
As the pinnacle of digital innovation, marketing asset management epitomizes the indomitable spirit of marketing excellence, standing as a beacon of hope in an ever-evolving landscape. As businesses like yours embark on a quest to establish marketing supremacy, an effective MAM should be your steadfast companion, guiding you through the tumultuous world of digital marketing with unparalleled efficacy.
If you need help finding the right MAM solution, or are interested in exploring the options available, OnFulfillment can help. Our team of software experts are happy to share their expertise and guide you through the process, including asking the right questions to ensure you find the perfect fit for your organization. 
