OnFulfillment Blog | Rewards Program

Gifting programs are among the most popular services OnFulfillment offers. Our clients find they are extremely useful for recognizing, rewarding, and welcoming new and existing customers, partners and employees.

These programs can take many forms, including gift cards, coupon codes, discount codes, redemption codes, rewards points, and first-time user gifts. While these are all different mechanisms used for providing discounts or incentives to recipients, many people assume they are all basically the same and are unsure which programs are best for their specific goals.

No one should be surprised to learn that expressing appreciation for a job well done is critical to creating a positive work environment, ensuring employee satisfaction, and contributing to company success.

According to a March 2022 survey conducted by OnePoll on behalf of Bonusly, nearly half of U.S. workers (46%) have left a job because they felt unappreciated, while 65% said they would work harder if their contributions were acknowledged by management. The importance of recognition isn’t limited to management; 65% of respondents said they would remain in a position with an unappreciative boss if their co-workers appreciated their work.

During the pandemic, everyone had to find a way to keep your employees and customers engaged in new and creative ways. At-home marketing campaigns and events became the new tradeshows and meetings, and small giveaways turned into home-delivered corporate gifts.

While some of these trends did start to fade as the world started to open up, a few did stick around and are predicted to become the new regular for promotional buying. One of the trends that seems to be enjoyed by everyone is the end of the day happy hour with coworkers

It seems like every event and meeting has a promotional product for you to take home. At this point, you probably have a box of branded products from every company you have interacted with. You get enough new products that you don’t know what to do with, and you can only find a use for so many water bottles and pens!

So, why not have a product that isn’t just useful for you but for your pet? Whether is is a corporate gift for a meeting or a trade show giveaway, pet promotional items make for a great gift for every type of client! Pet products make great promotional giveaways when they are useful too. Either way, sending someone something for their pet makes them feel like you care about their life outside of their business which leads to a better client relationship and loyalty.

If you’ve read our earlier blog on rewards programs, you know how popular these types of “recognition events” are. More importantly, you understand how difficult these programs can be to successfully execute. Meticulous planning is an absolute requirement.

One thing this earlier blog did not cover was how rewards are claimed and distributed. That’s because this phase of the program deserves its own careful analysis.