OnFulfillment Blog | Promotional Swag (11)

• When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?
• Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?
• At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?

When it comes to your upcoming trade show, there is a lot for you to think about—from pre-show promotion to everything you need to bring to make your display stand out. But what can really help draw in your audience, ensuring they stop to talk instead of casually glancing and walking past, are your promo items.

Promo items help your prospects remember who you are after the show, ensuring your brand is kept top of mind. So, while it might be easy to buy large quantities of cost effective or generic promo items, you need to find a way to stand out. Think about what the other vendors at your event are going to be giving away. Will your item be duplicated across multiple booths?  Is it too common or expected? You don't want to be giving your best prospect their tenth company pen of the day.

Major holidays represent major sales opportunities for many etailers. Guess which holiday is right around the bunny trail? That’s right, it’s Easter.

Are you planning to exhibit for the first time at this year’s Dreamforce in San Francisco? Well then, get ready, get set, and go prepared.

Dreamforce is right around the corner. This year’s technology show, hosted by Salesforce, runs from September 15 – 18^th. It’s just about the best opportunity for tech vendors to showcase their stuff. Expect to be wowed: there will be well over 100,000 attendees this year.