OnFulfillment Blog | Promotional Swag

There might still be snow on the ground in many areas, but it won’t be long before golfers start dusting off their clubs and hitting links. And golf season means opportunities for companies to host or sponsor tournaments, whether to raise money for charity or attract new prospects and customers.

No matter the reason, there is a lot to consider when participating in a golf tournament. Like any outdoor event, tournaments must be treated differently than the typical indoor trade show or seminar. Signage must be designed to withstand the elements. Giveaways should be tailored to the event and activity. Golf tournaments also generate a high level of energy and friendly competition, all of which present unique and memorable branding opportunities for a highly targeted audience.

At the recent Promotional Products Association International (PPAI) Expo, held in January in Las Vegas, we got a peak at the popular trends experts believe will influence purchasing decisions by marketing organizations and fulfillment vendors for the year to come.

As a marketing professional, you probably don’t need to be told that branded promotional products are big business.

Companies today devote millions of their annual marketing budget to corporate-branded swag, apparel, and various other promo items for prospects, customers, partners, and employees. According to an article on LinkedIn, companies allocate 15% to 20% of their marketing budget to events, trade shows or external branding, a large portion of which is earmarked for promotional products. In the U.S. alone, that translates to between $21.2 billion and $26 billion annually, depending on the source; worldwide, that figure is far higher.

That is a lot of money. Yet shockingly, despite the huge budgets devoted to this space, many companies have no idea what promotional materials they currently have in inventory, where those items are, or how much of that inventory has actually been handed out.

Many of our customers use employee incentive programs as a strategic tool, recognizing and rewarding employees for their hard work, dedication, and achievements as a way to boost morale, enhance productivity, and create a more engaged and motivated workforce.

The impact of these programs can be both profound and multifaceted, encompassing psychological, behavioral, and organizational dimensions. Let’s explore the various ways effective employee incentive programs can contribute to a more rewarding and content workplace.

It’s a new year, and that means a brand-new event season is upon us. Do you feel prepared for a successful 2025 campaign?

As you’re certainly aware, it takes more than submitting the proper paperwork by the stated deadlines, lining up booth staff, and ordering enough branded giveaways to get you through the year. Putting your best foot forward, making a good impression, and attracting the right prospects requires a more strategic approach—a blueprint that defines how you will approach the upcoming events and deliver a consistent and effective message to your target audience.

On top of all that, you’ll want to maximize your budget and spend wisely by making the most efficient use of available resources, simplify travel and accommodations, and repurpose materials as much as possible to ensure a more sustainable business model.

OnFulfillment has decades of experience planning, supporting, and managing the logistics of successful trade shows, conferences, seminars, and other events. And we’ve assembled the following tips, suggestions, and strategies that will help you ensure a successful 2025 season.