OnFulfillment Blog | Print On Demand (4)

As a marketer, you’re probably being wooed by commercial print reps every week. They all promise to put customers first. They all profess to have state-of-the-art equipment. They all vow to have competitive pricing.

Can they ALL be the best, the fastest, the most reliable printer who just happens to specialize in your particular industry? Short answer? No way! It’s a tough world for printers in 2013, and with over 30,000 in this country alone, you can imagine how competitive it is. Be suspicious of printers who promise you Everything.

Collateral & Giveaways – Do’s & Don’ts

It’s now about 30 days to Dreamforce.  As you gear up for Dreamforce 2013, we spoke to past Dreamforce exhibitors to get the top inside tips for a successful event. Here are their best tips for managing printed material and giveaways at your booth.

Event marketers wear many hats. Their job runs the gamut from overall event marketing strategy, creative and design, managing content and speakers, promotion to drive attendance, event logistics and general herding of cats! In addition, in recent years they’ve also had to become experts on new technologies and apps to manage their events, and the ins and outs of social media for event promotion. 

We were excited to learn that our client, SunPower, is a sponsor and partner of the Solar Impulse. SunPower Maxeon™ solar cell technology powers the Solar Impulse, a prototype solar airplane that is powered entirely by the sun. Solar Impulse landed Sunday at Washington Dulles International Airport, its second to last leg of a cross country journey which started in San Francisco at the beginning of May and ends in New York in July.

I was sorry to miss the #chat2lrn Twitter chat last Thursday morning because they featured a topic that OnFulfillment feels very passionately about, although perhaps in a slightly different way than the chat presented. The topic was "What Can Marketing Teach L&D?"