Steve Friar, on Wed, Sep 03, 2014 @ 12:19 PM
To be honest, coming across news that points to the power of print marketing makes our day. Even though print’s reputation has been taking a beating, we stand behind our belief that marketers will be successful through the use of print in their campaigns.
Jennifer Melwani, on Tue, Aug 19, 2014 @ 11:57 AM
It’s too bad there’s no clearinghouse for information about which printing companies are modern – meaning they’ve continuously kept current with new printing technologies, and they speak the language of today’s marketers. With 30,000+ printers in the U.S. alone to work with, what’s a marketer to do when he or she is searching for a reputable and resourceful printer? A few tips on how to spot a “modern” printer might help.
Steve Friar, on Wed, Jun 04, 2014 @ 12:19 PM
More and more marketers find themselves slipping into the role of print buyer from time to time. Maybe it’s not a huge part of your job, but when someone assigns you the task of getting something printed, you should be prepared.
This post is #2 in a short series. We hope to bring you up to speed where print buying is concerned. Commercial printing is a manufacturing industry that has its own language and some pretty fascinating processes and technologies.
Steve Friar, on Thu, May 08, 2014 @ 09:11 AM
Consider this a public service announcement from us. To all you marketers planning an upcoming print marketing campaign, make sure you jump on some great promotions at the post office.
Steve Friar, on Wed, Apr 30, 2014 @ 01:56 PM
You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!
