OnFulfillment Blog | Marketing Fulfillment (3)

It’s December. The holidays are upon us. The new year is looming. We all know what that means.

Time to start planning your 2024 budget.

Actually, if you’ve waited this long to start thinking about next year’s budget, you’re probably already behind the eight ball a bit. While there is no real “best” time to start planning next year's budget, the ideal timeframe is to start the process several months ahead—perhaps as early as six months prior.

Why so early? It allows sufficient time for thorough planning, comprehensive analysis, and critical collaboration with all relevant stakeholders across the company.

Your channel partners are critical to your ongoing success.  

Not only do they extend your market presence by providing additional “feet on the street” that supplement your direct sales force, they also offer regional expertise in locations where cultural, regulatory, or business differences require someone who “speaks” the local language.  Channel partners help you access new markets, lower costs, and improve your overall reach and service delivery capabilities.

So…are you getting the most out of your channel partners?  Or better yet, are they getting the most out of their relationship with you? Are you equipping them to adequately represent you in the field?  Is your organization working closely with your channel partners to keep them trained, informed, and up to date?

If you happen to pay close attention to manufacturing regulations, you might have heard that many states across the U.S., as well as federal, tribal, and local governments, retailers, and popular brands are acting quickly to address the PFAS crisis.

PFAS, which stands for per- and polyfluoroalkyl substances, are a group of human-made chemicals that are widely used in various industrial and consumer products. Introduced in the 1940s, these chemicals are known for their unique properties, particularly resistance to heat, water, and oil—all of which have made them valuable in a range of applications, including firefighting foam, electronics, food packaging, and—of particular interest to OnFulfillment—manufacturing.

Nine months into the current year, we’re proud to say that OnFulfillment is on pace to sign a near record number of new customers for a 12-month period.

While admittedly a lot of the credit goes to pent-up demand for the comprehensive marketing and event fulfillment services we provide, we like to think that our approach to onboarding new customers is a significant contributing factor.

What sets us apart from the competition? The fact that we treat our initial meetings with prospects as an interview rather than a sales pitch. Since our inception more than 20 years ago, our goal when meeting with a potential new customer has always been to first understand what they need and then find a solution that is mutually beneficial to both parties. We endeavor to treat the client-vendor relationship as more of a partnership by offering the right level of support without overselling our services. This approach leads to a greater level of trust and confidence on the part of the customer, and for us, it’s been very effective.

Event managers have a tough job. They are responsible for every trade show, seminar and conference in which your company will participate. That’s a lot to handle.

It’s even more impressive when you consider that each of the events these managers oversee are composed of multiple components and moving parts. There are promotional items, signage, displays, demos, printed collateral, and much more. Add staffing to the equation, including arranging accommodations and both short- and long-distance travel to and from the events for potentially dozens of people, and it’s easy to see just how overwhelming and stressful it can all become. Simply put, event managers must be exceptionally skilled at juggling multiple tasks simultaneously in order to pull it all off successfully.