OnFulfillment Blog | Marketing Fulfillment (2)

This year, OnFulfillment celebrates its Silver Anniversary—25 years of meeting the various printing, storage, shipping, training, and marketing fulfillment needs of customers worldwide.

To mark this occasion, we’re using this blog space to revisit our history and recall how we have evolved over the past two and half decades. We started off with a high-level overview of our first 25 years, followed by several more focused entries offering a closer look into the into specific services such as printing and branded promotional merchandise. printing. With today’s entry, we’re exploring OnFulfillment’s foray into the event fulfillment and management space.

This year—April to be exact—OnFulfillment will be celebrating its 25th anniversary. That’s a quarter century of helping companies around the world meet their marketing fulfillment, event management, printing, promotional swag, shipping, storage, and training needs, among others.

Of course, it didn’t start that way. Our origins were actually quite modest. But we’ve grown over the years, constantly honing our skills and enhancing our capabilities to offer the latest, most advanced marketing fulfillment services available.

It’s been quite a journey, and over the next several months, we’ll be using this blog space to explore where we started, how far we’ve come, and where we’re heading with respect to a number of disciplines, including printing, shipping, promotional products, event fulfillment, warehousing, pick-and-pack, and kitting.

Over the years, one thing I’ve been surprised to learn is just how rare it is to find a company that does what OnFulfillment does.

By that, I mean offering a full complement of marketing fulfillment services—everything from printing, pick-and-pack, and kitting and assembly to warehousing and storage, shipping, promotional merchandise, and event management, among other services.

Of course, it’s not difficult to find vendors who offer those individual services; a simple online search of any of those phrases will produce scores of companies that fit the bill. What’s unusual is to find one that offers all those services under one roof. That’s what makes OnFulfillment so unique.

It’s December. The holidays are upon us. The new year is looming. We all know what that means.

Time to start planning your 2024 budget.

Actually, if you’ve waited this long to start thinking about next year’s budget, you’re probably already behind the eight ball a bit. While there is no real “best” time to start planning next year's budget, the ideal timeframe is to start the process several months ahead—perhaps as early as six months prior.

Why so early? It allows sufficient time for thorough planning, comprehensive analysis, and critical collaboration with all relevant stakeholders across the company.

Your channel partners are critical to your ongoing success.  

Not only do they extend your market presence by providing additional “feet on the street” that supplement your direct sales force, they also offer regional expertise in locations where cultural, regulatory, or business differences require someone who “speaks” the local language.  Channel partners help you access new markets, lower costs, and improve your overall reach and service delivery capabilities.

So…are you getting the most out of your channel partners?  Or better yet, are they getting the most out of their relationship with you? Are you equipping them to adequately represent you in the field?  Is your organization working closely with your channel partners to keep them trained, informed, and up to date?