OnFulfillment Blog | Marketing Fulfillment

It seems everyone these days is involved in AI. It’s not just the tech industry; in fact, all sorts of businesses the world over have adopted artificial intelligence in some way, shape or form, incorporating it into their business model. It won’t be long before AI is everywhere.

A large part of OnFulfillment’s business is producing corporate-branded promotional products for our customers. Whether these products are high-volume, cost-effective merchandise used as event giveaways or high-end brand name items given as gifts to customers or employees, corporate branded materials play a key role in establishing a business’s identity and reputation.

But wanting branded corporate merchandise is one thing. Knowing where to get it is another. There are scores of vendors out there who claim they can handle all your material needs. The truth is they often provide access to only a small part of the potential market—say the low-end, high-volume portion—requiring you to go elsewhere for brand-name items. And as anyone knows, managing multiple vendors adds complexity to any project.

A successful branded merchandise strategy means understanding what you’re looking for today—and what you might need in the future—and then finding a vendor that can satisfy all those needs. This blog will help define the various benefits of corporate branded materials and provide a roadmap for finding just the right provider.

Summer is over. Fall has just begun. The days are getting shorter, and the temps are dropping off—well, a little bit at least. We all know what that means: it’s time to start thinking about the holidays.

Before you say it’s still too early—Halloween is still a month away, after all—it’s important to point out the benefits of getting an early start. This is especially true for businesses looking to order corporate-branded holidays gifts for their customers and employees.

As we all know, the holidays are synonymous with inventory shortages and inconsistent quality. The closer we get to December, the harder it will be to guarantee targeted items will be available, at least in the quantities required. Replenishments will be available—eventually—but likely not until sometime in the new year due to growing demand. Popular brands and “must have” products will be even harder to come by if not ordered early.

It’s spring, which means it’s event season. Businesses across America (and around the world, for that matter) are dusting off their exhibits, unfurling their banners, erecting their pop-up signs, and preparing to hit the road.

In honor of this occasion, and to assist the novices and newcomers, we’ve assembled the following list of trade show and event terms—common phrases and labels you’re sure to hear from the various vendors and consultants you’ve enlisted to assist your efforts. Hopefully this list will prepare you for the inevitable conversations and allow you to communicate your objectives effectively.

To help organize this content, we’ve assigned the terms to six basic categories:

Over the past several months, as OnFulfillment approaches its Silver Anniversary, we’ve been using this blog space to look back at how our business has evolved over the past 25 years. From marketing and event fulfillment to on-demand printing, branded and promotional merchandise, warehousing, and kitting, it’s been interesting to see how far we’ve come and reflect on what we’ve accomplished.

Today, we thought it would be appropriate to end this journey by acknowledging the people who made it all possible.