OnFulfillment Blog | Marketing Fulfillment

Anyone who works in sales or marketing within the medical device industry understands that they must deal with numerous challenges and restrictions that impact their ability to do business effectively and efficiently.

Over the years, a number of regulations including the Health Insurance Portability and Accountability Act (HIPAA), the Affordable Care Act (ACA), and the Anti-Kickback Statute have been imposed to protect patient privacy, ensure quality care, and prevent fraud within the healthcare system. While these regulations do a great job of achieving their goals, they also add several layers of bureaucracy and security to what used to be a fairly simple and straightforward sales process.

While this can be frustrating for marketers, there are ways to navigate around the system to overcome—or effectively avoid—many of these roadblocks. It requires a more “old school” approach that features a return to basics and a revival of old skillsets that will take many back to the early days of marketing fulfillment.

Many of our customers use employee incentive programs as a strategic tool, recognizing and rewarding employees for their hard work, dedication, and achievements as a way to boost morale, enhance productivity, and create a more engaged and motivated workforce.

The impact of these programs can be both profound and multifaceted, encompassing psychological, behavioral, and organizational dimensions. Let’s explore the various ways effective employee incentive programs can contribute to a more rewarding and content workplace.

It seems everyone these days is involved in AI. It’s not just the tech industry; in fact, all sorts of businesses the world over have adopted artificial intelligence in some way, shape or form, incorporating it into their business model. It won’t be long before AI is everywhere.

A large part of OnFulfillment’s business is producing corporate-branded promotional products for our customers. Whether these products are high-volume, cost-effective merchandise used as event giveaways or high-end brand name items given as gifts to customers or employees, corporate branded materials play a key role in establishing a business’s identity and reputation.

But wanting branded corporate merchandise is one thing. Knowing where to get it is another. There are scores of vendors out there who claim they can handle all your material needs. The truth is they often provide access to only a small part of the potential market—say the low-end, high-volume portion—requiring you to go elsewhere for brand-name items. And as anyone knows, managing multiple vendors adds complexity to any project.

A successful branded merchandise strategy means understanding what you’re looking for today—and what you might need in the future—and then finding a vendor that can satisfy all those needs. This blog will help define the various benefits of corporate branded materials and provide a roadmap for finding just the right provider.

Summer is over. Fall has just begun. The days are getting shorter, and the temps are dropping off—well, a little bit at least. We all know what that means: it’s time to start thinking about the holidays.

Before you say it’s still too early—Halloween is still a month away, after all—it’s important to point out the benefits of getting an early start. This is especially true for businesses looking to order corporate-branded holidays gifts for their customers and employees.

As we all know, the holidays are synonymous with inventory shortages and inconsistent quality. The closer we get to December, the harder it will be to guarantee targeted items will be available, at least in the quantities required. Replenishments will be available—eventually—but likely not until sometime in the new year due to growing demand. Popular brands and “must have” products will be even harder to come by if not ordered early.