OnFulfillment Blog | Marketing Fulfillment

Three years after the global peak of COVID 19 cases, and two years after it was declared “over” by both the World Health Organization (WHO) and the United States Government, the pandemic is still casting a shadow over the corporate world.

We’ve all heard the phrase “don’t sweat the small stuff.” That’s great advice—at least, for most situations.

But when it comes to event management and fulfillment, it’s almost all “small stuff.” The big stuff—like booth construction, signage, product displays—is right there in front of you, easy to see, track, and fix if needed. Instead, it’s the dozens of often overlooked administrative and organizational tasks that pose the real challenge. Collectively these jobs make an oversized contribution to the ultimate success of every trade show, conference, and seminar—and it’s not uncommon for many of them to slip through the cracks.

In fact, the small stuff is so important to effective event management that it brings to mind another popular phrase: “The devil is in the details.”

Anyone who works in sales or marketing within the medical device industry understands that they must deal with numerous challenges and restrictions that impact their ability to do business effectively and efficiently.

Over the years, a number of regulations including the Health Insurance Portability and Accountability Act (HIPAA), the Affordable Care Act (ACA), and the Anti-Kickback Statute have been imposed to protect patient privacy, ensure quality care, and prevent fraud within the healthcare system. While these regulations do a great job of achieving their goals, they also add several layers of bureaucracy and security to what used to be a fairly simple and straightforward sales process.

While this can be frustrating for marketers, there are ways to navigate around the system to overcome—or effectively avoid—many of these roadblocks. It requires a more “old school” approach that features a return to basics and a revival of old skillsets that will take many back to the early days of marketing fulfillment.

Many of our customers use employee incentive programs as a strategic tool, recognizing and rewarding employees for their hard work, dedication, and achievements as a way to boost morale, enhance productivity, and create a more engaged and motivated workforce.

The impact of these programs can be both profound and multifaceted, encompassing psychological, behavioral, and organizational dimensions. Let’s explore the various ways effective employee incentive programs can contribute to a more rewarding and content workplace.

It seems everyone these days is involved in AI. It’s not just the tech industry; in fact, all sorts of businesses the world over have adopted artificial intelligence in some way, shape or form, incorporating it into their business model. It won’t be long before AI is everywhere.