Marketing for your ecommerce store is a given – because your products won’t sell themselves.
Steve Friar, on Mon, Feb 29, 2016 @ 10:00 AM
Marketing for your ecommerce store is a given – because your products won’t sell themselves.
Steve Friar, on Tue, Dec 15, 2015 @ 09:30 AM
If you’re managing an Education Services business for your company, and you’re still on the fence about whether moving to electronic courseware delivery is the way to go, maybe this will help: going to an online courseware delivery system can save you a significant amount of money.
Steve Friar, on Fri, Nov 06, 2015 @ 01:28 PM
If you’re a good-sized technology company, you offer training as a service. Managing and distributing all of your training materials (digital and printed) requires a system, allowing you to customize courseware for a broad audience and deliver materials accurately, quickly and securely.
Steve Friar, on Mon, Aug 17, 2015 @ 12:58 PM
If were playing a round of word association and I shouted out “Content!” you’d probably holler back, “Marketing!” Like Pavlov’s dogs, we’re just conditioned that way in 2015. Content’s importance as a marketing strategy is big and getting bigger.Late last year, according to IDC, CMOs at the largest tech companies said that “Building out content marketing as an organizational competency was the 2nd most important initiative, only behind ROI.” As a result (or an indication, actually), tech companies have been pouring money, staff and energy into developing their content marketing efforts.
Steve Friar, on Tue, Aug 04, 2015 @ 12:09 PM
Do you sometimes wonder if there’s any other marketing besides content marketing? In 2008, Seth Godin said it’s the only marketing left. In 2014, a post on Forbes’ web site included a statement saying that “by 2013, use of content marketing had jumped across corporations from 60% a year or so before, to 93% as part of their overall marketing strategy.” And according to CMI’s 2013 benchmark study, 91% of B2B marketers are using content marketing.
