Steve Friar, on Fri, Nov 06, 2015 @ 01:28 PM
If you’re a good-sized technology company, you offer training as a service. Managing and distributing all of your training materials (digital and printed) requires a system, allowing you to customize courseware for a broad audience and deliver materials accurately, quickly and securely.
Steve Friar, on Mon, Aug 31, 2015 @ 12:23 PM
Marketing Asset Management (MAM) is the software that saves your sales and marketing team from flipping out.
It’s the software solution that helps them manage the thousands of digital assets they use every day to promote your business, communicate with customers, engage with prospects, and develop new accounts.
It’s your company’s private, cloud-based library that houses a categorized and comprehensive collection of every piece of content that could be used – and should be used – to market your services.
It’s your secure online system holding all approved digital assets that are used by internal stakeholders (sales, marketing, legal, administrative, print production, designers) as well as external (channel partners, third-party resellers, field reps, authorized representatives).
Steve Friar, on Mon, Aug 17, 2015 @ 12:58 PM
If were playing a round of word association and I shouted out “Content!” you’d probably holler back, “Marketing!” Like Pavlov’s dogs, we’re just conditioned that way in 2015. Content’s importance as a marketing strategy is big and getting bigger.Late last year, according to IDC, CMOs at the largest tech companies said that “Building out content marketing as an organizational competency was the 2nd most important initiative, only behind ROI.” As a result (or an indication, actually), tech companies have been pouring money, staff and energy into developing their content marketing efforts.
Steve Friar, on Tue, Aug 04, 2015 @ 12:09 PM
Do you sometimes wonder if there’s any other marketing besides content marketing? In 2008, Seth Godin said it’s the only marketing left. In 2014, a post on Forbes’ web site included a statement saying that “by 2013, use of content marketing had jumped across corporations from 60% a year or so before, to 93% as part of their overall marketing strategy.” And according to CMI’s 2013 benchmark study, 91% of B2B marketers are using content marketing.
Steve Friar, on Wed, Jul 22, 2015 @ 01:16 PM
Organizing, storing and having access to all of your digital marketing assets in one place is clearly the primary objective when you’re shopping for a marketing portal. But there are additional benefits, particularly when this portal includes global web-to-print capabilities.
One of these added benefits is inventory management. Now, you might think this is a dry-as-toast concept. But we’re not talking about merely getting an alert when “Sales Flyer #16” is running low, triggering a re-order at the printer’s.
