OnFulfillment Blog | Marketing Asset Management (5)

There are some great solo musicians out there, but they are not a band. A band practices together, collaborates regularly and works in tandem to hone their craft.  

Similarly, staying engaged with your customers and employees is not an individual effort. You may love your Shopify site, your printing company, your promo provider and your fulfillment vendor. They all work really hard to meet your requirements. But the truth is, four individuals simply cannot match the power of a team working together to ensure that your project stays on budget and on time so it can ultimately produce the results you’re anticipating. 

It’s certainly no secret that the supply chain is currently under some serious stress. A combination of multiple factors, including supply and demand issues as well as growing staffing shortages, are already wreaking havoc, causing shipping delays and fulfillment problems. These disruptions are impacting everything from consumer electronics and paper goods to toys, automobiles and more. And one area where experts believe will see a significant shortage is in name-brand products.

As we go through the sales and onboarding process with our customers, many will say, “sorry, but IT will have to send over a questionnaire.”  

While some might see this as a roadblock, our answer to this statement is, “Great!” The reason why is simple. 

“Fulfillment” is a funny word. When you hear it, you might picture something soothing that relates to personal fulfillment – anything that brings you closer to complete happiness. (Can we get an “Om…..”?)

But “order fulfillment” is a whole other story. In commerce, it describes a company, department or service that processes orders for products and delivers them.

If you’re the one placing an order, and the company providing this service gets it right, you get what you ordered when you expect it, and it’s in pristine shape.

Some might say that’s also a kind of “complete happiness.” For sure, if you don’t get what you’ve ordered, or get it too late, or it’s damaged, it’s often a complete nightmare.