Steve Friar, on Tue, Apr 15, 2014 @ 01:07 PM
Do marketers care whether their service partners practice environmentally friendly business practices? Absolutely! However, you must be careful to look “under the hood” when considering working with a company that tosses around the term “sustainability” like beads off a Mardi Gras float in New Orleans. You can get swept away by promises and bravado.
Steve Friar, on Tue, Apr 01, 2014 @ 09:10 AM
Most training teams at high tech companies start out fairly small doing everything in-house themselves. In start-up mode, training managers are required to wear multiple hats, responsible for not only curriculum development, technical writing, and conducting training but also for identifying and scheduling training locations, ordering catering, and printing & shipping training materials. They have to handle all of the other day-to-day operations necessary in establishing, running and growing a world class Education Services business.
Steve Friar, on Thu, Dec 12, 2013 @ 06:27 AM
Don’t have a “go-to” designer or a creative agency with which you work? No worries. There are some handy tips to help you choose the right graphic designer for a direct mail project.
Graphic design is a creative and technical specialty that generally requires at least a college degree. And as with any professional service, the more experience your designer has, the more comfort that will provide you, the client.
Steve Friar, on Tue, Dec 10, 2013 @ 12:34 PM
Just when you think you’re ready to pull the plug on direct mail, you read some success story or spy some blog post about how effective it can be.
Steve Friar, on Tue, Nov 12, 2013 @ 09:30 AM
As a marketer, you’re probably being wooed by commercial print reps every week. They all promise to put customers first. They all profess to have state-of-the-art equipment. They all vow to have competitive pricing.
Can they ALL be the best, the fastest, the most reliable printer who just happens to specialize in your particular industry? Short answer? No way! It’s a tough world for printers in 2013, and with over 30,000 in this country alone, you can imagine how competitive it is. Be suspicious of printers who promise you Everything.
