OnFulfillment Blog | Marketing Asset Management (12)

Voucher Programs = Peace of Mind for Training Organizations

by Steve Friar, on Mon, Dec 01, 2014 @ 01:17 PM

If you’re in the business of selling software or hardware, you’re also in the business of training. You probably have a considerable amount of training materials, which may be printed materials or electronic documents – or both.

Whatever format they take, training organizations need a system for managing and distributing training materials quickly, securely, and cost effectively. This is especially challenging if you have voucher programs, which offer prepaid classes or certification exams via redemption of a code.

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Topics: Courseware Global Fulfillment Print Fulfillment Marketing Asset Management

Are There Techie Brains Behind Your Marketing or Training Portal?

by Steve Friar, on Mon, Nov 17, 2014 @ 02:55 PM

What would happen if you purchased a brand-new, fresh-off-the-lot luxury car, like a Porsche, a Tesla, or an Audi, and when you popped open the hood there was…zippo. Nothing. No engine whatsoever. You’d feel robbed. And well you should.

Fortunately, it would never get that far. You’d have test driven that baby. But isn’t it easy to be swayed by something so stunning on the outside? It’s natural that once we fall for the sizzle, we expect the entire steak to be exactly what we imagine.

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Topics: Courseware Global Fulfillment Print Fulfillment Marketing Asset Management Promotional Swag

What Is an Integrated Print & Web Campaign? [Part 1]

by Steve Friar, on Wed, Oct 22, 2014 @ 02:55 PM

This is the first in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right...

Step 1: Print Say Hello to Data...

You’re probably familiar with terms like web-to-print, integrated print campaigns, and multi-channel marketing. These terms get thrown about like rice after a wedding, but they’re not that simple to understand.This post is the first of several that will explain the basics of an integrated direct mail campaign. With this one, we’re focusing on combining print with your database. Each post will build upon the previous one. (When all is done, you’ll have a handy reference guide to share with your colleagues!)

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Topics: Direct Mail Print Marketing Print Fulfillment Marketing Asset Management

Just How Secure Is Your Marketing Portal?

by John Kiser, on Mon, Sep 15, 2014 @ 01:35 PM

OK. We’d place big bets that you’re not storing photos of your naked self on your company’s marketing portal. And maybe no one on your team is as famous as, say, Jennifer Lawrence or Kate Upton. But does this mean your digital assets that are residing out there in their virtual storage locker are 100% safe from data breaches?

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Topics: Direct Mail Global Fulfillment Marketing Asset Management

Measure Clicks – Not Impressions – from Your Marketing Portal

by Jennifer Melwani, on Tue, Sep 09, 2014 @ 03:27 PM

The time may come when all of the corporate assets you want to upload to your marketing portal are digital, not tangible.

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Topics: Event Marketing Materials Courseware Global Fulfillment Marketing Asset Management

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OnFulfillment uniquely combines technological innovation with years of expertise in marketing fulfillment, web to print, print on demand, promotional items, apparel, tradeshow collateral, event management, gifting, reward, and redemption programs to deliver full-service solutions that meet your specific marketing, training, HR, and channel partner needs. Our corporate portal and company store software supports your most complex internal and external global requirements. One solution, one company, with more than one million users. Let our team of experts help build an online platform for your business.