Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

OnFulfillment Blog | Marketing Asset Management (11)

How to Tell If Your Courseware Management Program Is Serving You Well

If the education services your company offers is growing, and you’re adding more training courses in more locations and perhaps even in different languages, you need a system to manage this content for you.

Topics: Print On Demand Courseware Global Fulfillment Print Fulfillment Marketing Asset Management

Is Your Marketing Asset Management System Delivering the Goods?

More and more companies have turned to marketing technologies to help manage their marketing activities, from lead management all the way through delivery of printed marketing materials.

Central to this type of technology is your digital asset repository. Most likely, this means you have a marketing portal to house your firm’s digital assets. This helps you manage, track, update and share things like corporate logos, marketing copy, photos, courseware, and product information.

Topics: Direct Mail Print Marketing Event Marketing Materials Courseware Marketing Asset Management

What Is an Integrated Print & Web Campaign? [Part 3]

This is the third in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right.  Read Part 1 and Part 2.

Topics: Direct Mail Marketing Asset Management

Print Buyer Tips: Common Binding & Finishing Techniques

When people talk about printing, they usually focus on the front end of the process – the design, the size, the format, the colors (like 4C and PMS colors), the paper, and the printing itself – digital, offset, and screen, to name just three.

But let’s not forget the “back end” of the process – the stuff that happens to a print job after it comes off the press.

Post-press operations are a combination of binding and finishing.

Topics: Courseware Commercial Print Marketing Asset Management

How Much Tech Support Comes with Your Marketing Portal?

As you’re evaluating potential marketing portal partners for your company, don’t neglect an important criterion that many marketers might overlook: technical support.

Topics: Print Fulfillment Marketing Asset Management