OnFulfillment Blog | Marketing Asset Management

Branded promotional materials help you build visibility for your company, solidify customer loyalty, and support sales. From trade show giveaways to corporate apparel and other gifts, items that sport your corporate logo establish a memorable connection between your brand and target audience.

However, producing promotional materials at scale comes with its own set of challenges. The latest round of tariffs threatens to impose additional costs. Inconsistent branding is always an issue. Fragmented vendor relationships and logistical headaches are a constant risk. Without a coordinated program to help with production, the creation of branded promotional items can become a drain on both time and budget.

The tariff situation remains up in the air. Once day they’re on; the next day they’re off. Deals are struck; deals are abandoned. Rates are up; rates are down.

As the U.S. threat to impose oppressive tariffs continues, businesses are uncertain about how to proceed with their summer plans. For those in the market for branded promotional giveaways, it’s not clear what the economic impact will be from one day to the next on products purchased or sourced overseas.

This series shows there are ways around this situation or strategies for avoiding it altogether: purchasing promotional items made in the U.S.A. This entry is the third in this series, offering suggestions on branded merchandise we’ve found are either produced entirely in the U.S. or made using pieces produced overseas but assembled domestically (qualifying them to still be labeled “Made in the U.S.A.”).

The current state of tariffs is still in flux. One week they’re on; the next week they’re off, reduced, or delayed. At any given moment, it’s not clear what the economic impact will be on promotional items purchased overseas.

One way around this situation—or at least a way to avoid it altogether—is to purchase promotional items made in the U.S.A. This blog is the second in a series offering suggestions on some branded merchandise either assembled or produced entirely in the U.S. (remember, a product labeled “Made in the U.S.A.” may be composed of pieces produced overseas but assembled domestically).

Due to the volatility and uncertainty surrounding the current tariff situation, there has been an increased demand for promotional items made in the U.S.A.

Until recently, lower production costs have generally made giveaways produced overseas a better overall value, helping organizations stretch their marketing dollars. Newly imposed (or pending) tariffs, however, threaten to push those costs higher than domestically produced items, driving companies to seek out products made in the U.S.A.

To assist in these efforts, OnFulfillment has identified a number of branded promotional giveaways that meet this requirement. Designed to fit every budget, these items help you avoid the extra costs imposed by tariffs without compromising on quality.