OnFulfillment Blog | Marketing Asset Management

The post-COVID resurgence of in-person events has had a spillover effect on the branded promotional merchandise industry. Companies need giveaways to spread the brand, leading to increasing orders for branded promotional items ranging from apparel and office supplies to drinkware, electronics, and scores of other tools.

Unfortunately, the recent implementation of tariffs on goods imported from Canada, Mexico and China—the primary suppliers of many promotional products—are expected to have a profound impact on the promotional merchandise industry. There have been hints that higher tariffs may be coming for select goods from Europe as well. Although there is a certain amount of gamesmanship and negotiating going on, causing delays in the implementation, it’s a virtual certainty that changes are afoot.

Today’s era of multichannel marketing demands that you engage your target audience every day across multiple platforms and media:  social, direct mail, websites, events, videos, mobile, messaging, retail, and banner ads.

This requires a solution that allows your sales and marketing teams to order and process materials for every channel you use, making everything they need readily available right at their fingertips.

In today’s digital age, where business is increasingly conducted online and virtual exchanges are the primary method of personal interaction, ensuring a seamless and, more importantly, secure user experience is absolutely critical.

One of the key obstacles to achieving this goal lies in the ability to effectively manage user identities and access. While user-friendly and convenient single sign-on (SSO) technology is typically used in these cases, it can pose a security risk if it's not well-managed or properly deployed. A better solution is required.

Enter Customer Identity and Access Management (CIAM), a solution that is revolutionizing the way organizations handle these authentication and authorization processes. Not only does CIAM enhance the capabilities of existing SSO solutions, it also enhances both user convenience and security, providing a level of comfort that businesses are looking for.

This year, OnFulfillment is celebrating its Silver Anniversary—25 years of helping businesses around the world achieve their marketing and event fulfillment needs.

To mark the occasion, we’ve spent the past several months looking back at how the company has evolved over the past quarter century. We started with a general overview of the past 25 years, followed by deeper dives into the various services that have made us an indispensable partner for our customers over the years: printing, branded promotional merchandise, and event management. Today, we’re taking a closer look at perhaps the most critical development in OnFulfillment’s history: the move to providing online services.

Over the years, one thing I’ve been surprised to learn is just how rare it is to find a company that does what OnFulfillment does.

By that, I mean offering a full complement of marketing fulfillment services—everything from printing, pick-and-pack, and kitting and assembly to warehousing and storage, shipping, promotional merchandise, and event management, among other services.

Of course, it’s not difficult to find vendors who offer those individual services; a simple online search of any of those phrases will produce scores of companies that fit the bill. What’s unusual is to find one that offers all those services under one roof. That’s what makes OnFulfillment so unique.