OnFulfillment Blog | Kit Assembly

Earlier this month, we had an extremely busy week at OnFulfillment that got me thinking about the old days and how far we’ve come as a marketing fulfillment company.

One of our largest customers—a global technology company that designs, develops, and supplies a wide range of semiconductor and infrastructure software solutions—had recently acquired a well-known cloud computing and virtualization company.

As part of the acquisition, we were asked to assemble some “welcome aboard” kits—more than 18,000 packages consisting of gifts featuring the acquiring company’s brand and accompanied by a personal message from the CEO. These kits were to be delivered to facilities around the world, primarily in the U.S., Europe, and Asia.

During the pandemic, everyone had to find a way to keep your employees and customers engaged in new and creative ways. At-home marketing campaigns and events became the new tradeshows and meetings, and small giveaways turned into home-delivered corporate gifts.

While some of these trends did start to fade as the world started to open up, a few did stick around and are predicted to become the new regular for promotional buying. One of the trends that seems to be enjoyed by everyone is the end of the day happy hour with coworkers

These days, you can no longer say that you just do promotional products. The promotional industry has become so saturated, that you now have to find creative and impactful ways to stand out. Most of our competitors started in the promotional industry and have had to adapt to new and evolving demands, such as fulfillment and print. To the contrary, we started out as a print and fulfillment company, which ultimately helped to make our service and software as intuitive as it is.

When it comes to really making the most out of your corporate gifting, the key lies in focusing on the whole experience, rather than just the gift itself. From an optimized, easy-to-use order page, to the acknowledgement of privacy, to timely delivery of your orders, the entire experience matters, from start to finish.