Digital Asset Management, Print on Demand, Global Fulfillment | OnFulfillment Blog

OnFulfillment Blog | Global Fulfillment (11)

What Do Mary Poppins and a Marketing Portal Have in Common?

Imagine you’ve searched for months to find the perfect nanny for your active kids. In walks a modern-day Mary Poppins, with a decade of experience, glowing recommendations, and the sweetest of personalities. Even your kids take a shine to her.

Would you hire her on the spot, no questions asked? Hardly. There are important questions every parent asks someone they’re considering leaving in charge of their precious offspring.

You’d grill her, we daresay, to make sure she’s 100% trustworthy and responsible.

Investing in a marketing portal isn’t the same as hiring a nanny, granted. But it’s a major commitment of time and resources. Once you’ve chosen a portal provider, you don’t want to find out after the fact that the company looked great on paper but turned out to be a disaster.

Topics: Direct Mail Global Fulfillment Marketing Asset Management

13 Common Printing Acronyms Every Marketer Should Know

If you’ve worked with commercial printers, you know that sometimes they start speaking a whole different language. We feel your pain!

Chances are, you don’t have time to invest in a copy of the Pocket Pal, produced by International Paper and generally regarded as the “industry Bible” of graphic arts terminology. You don’t really need to. A few printing 101 lessons will bring you up to speed in no time.

To help marketers everywhere, we’ve put together a handy list of printing terms that have one nifty thing in common – they’re all acronyms!  Enjoy this alphabet soup of printing terms!

Topics: Direct Mail Commercial Print Global Fulfillment

Who’s Using QR Codes at Events? Raise Your Hands!

Don’t be so quick to conclude that QR codes (Quick Response codes) are fading away. Just the opposite: these days, companies are concocting all sorts of creative applications for these data-filled little squares that you see printed everywhere.

Topics: Event Marketing Materials Global Fulfillment Promotional Swag Kit Assembly

Did You Know There’s a Professional Organization Just for Training Execs in Tech?

There are lots of organizations for professionals who are training executives, but did you know there’s one that caters strictly to those in the tech industry?

Topics: Event Marketing Materials Global Fulfillment

How to Tell If Your Courseware Management Program Is Serving You Well

If the education services your company offers is growing, and you’re adding more training courses in more locations and perhaps even in different languages, you need a system to manage this content for you.

Topics: Print On Demand Courseware Global Fulfillment Print Fulfillment Marketing Asset Management