OnFulfillment Blog | Global Fulfillment (11)

If you’ve worked with commercial printers, you know that sometimes they start speaking a whole different language. We feel your pain!

Chances are, you don’t have time to invest in a copy of the Pocket Pal, produced by International Paper and generally regarded as the “industry Bible” of graphic arts terminology. You don’t really need to. A few printing 101 lessons will bring you up to speed in no time.

To help marketers everywhere, we’ve put together a handy list of printing terms that have one nifty thing in common – they’re all acronyms!  Enjoy this alphabet soup of printing terms!

Don’t be so quick to conclude that QR codes (Quick Response codes) are fading away. Just the opposite: these days, companies are concocting all sorts of creative applications for these data-filled little squares that you see printed everywhere.

There are lots of organizations for professionals who are training executives, but did you know there’s one that caters strictly to those in the tech industry?

If the education services your company offers is growing, and you’re adding more training courses in more locations and perhaps even in different languages, you need a system to manage this content for you.

Maybe you want to reconsider jumping on that “digital-above-all” bandwagon. There are indications of late that printed materials are still quite effective in marketing campaigns.