OnFulfillment Blog | Global Fulfillment

Anyone who works in sales or marketing within the medical device industry understands that they must deal with numerous challenges and restrictions that impact their ability to do business effectively and efficiently.

Over the years, a number of regulations including the Health Insurance Portability and Accountability Act (HIPAA), the Affordable Care Act (ACA), and the Anti-Kickback Statute have been imposed to protect patient privacy, ensure quality care, and prevent fraud within the healthcare system. While these regulations do a great job of achieving their goals, they also add several layers of bureaucracy and security to what used to be a fairly simple and straightforward sales process.

While this can be frustrating for marketers, there are ways to navigate around the system to overcome—or effectively avoid—many of these roadblocks. It requires a more “old school” approach that features a return to basics and a revival of old skillsets that will take many back to the early days of marketing fulfillment.

When Yesenia Montiel and her husband relocated from California to Mexico in 2022 to be closer to her aging in-laws, she couldn’t believe what she saw.

“I was shocked at how many stray dogs there were,” says Yesenia, a Strategic Account Manager at OnFulfillment for the past six years. “Too many.”

It didn’t take long for this situation to land on their doorstep. Within a week of arriving at their new home slightly north of Veracruz, Yesenia and her husband were awakened by a dog crying outside their door. “I got up and saw the dog, who was shivering,” she recalls. “She had very little hair, which it turns out was caused by scabies, so she was very sick.” To make matters worse, someone had poured burnt motor oil on the animal, believing it would help with the scabies.

“I started crying,” says Yesenia. “We knew we had to do something, so we brought her into the garage, called a vet, and got her into treatment right away. After about three weeks, she was in pretty good shape—we were astonished at how quickly she recovered with the appropriate treatment.”

In today’s digital age, where business is increasingly conducted online and virtual exchanges are the primary method of personal interaction, ensuring a seamless and, more importantly, secure user experience is absolutely critical.

One of the key obstacles to achieving this goal lies in the ability to effectively manage user identities and access. While user-friendly and convenient single sign-on (SSO) technology is typically used in these cases, it can pose a security risk if it's not well-managed or properly deployed. A better solution is required.

Enter Customer Identity and Access Management (CIAM), a solution that is revolutionizing the way organizations handle these authentication and authorization processes. Not only does CIAM enhance the capabilities of existing SSO solutions, it also enhances both user convenience and security, providing a level of comfort that businesses are looking for.

This will understandably sound a bit biased, but I’m convinced that here at OnFulfillment, we have the most talented, dedicated, and hardworking employees in the marketing and event fulfillment industry. Just ask our customers. This team makes me proud every day.

What’s even more impressive is the fact that this talent, dedication, and work ethic extends beyond the workplace. Many of our employees dedicate a good portion of their free time to improve and enhance their respective communities through various volunteer organizations.

To recognize these remarkable people, we are launching a new blog series called OnFulfillment Gives Back—our small effort to bring some positive attention to the good deeds our employees are doing to make the world a better place.

Over the past several months, as OnFulfillment approaches its Silver Anniversary, we’ve been using this blog space to look back at how our business has evolved over the past 25 years. From marketing and event fulfillment to on-demand printing, branded and promotional merchandise, warehousing, and kitting, it’s been interesting to see how far we’ve come and reflect on what we’ve accomplished.

Today, we thought it would be appropriate to end this journey by acknowledging the people who made it all possible.