OnFulfillment Blog | Event Marketing Materials (9)

A company’s event manager typically handles multiple events at the same time. Making sure that trade show materials like printed pieces, booth items, signage, and promotional items all get to Venue A, Venue B, and so on, is the stuff of migraines. Big, fat, gut-wrenching migraines.

There’s one way to make these logistical headaches disappear: let your Marketing Portal handle this work for you.

Like milk & cookies, like peanut butter and jelly, like green eggs & ham – somethings are just better together.

Combining your traditional print-on-demand Marketing Resource Center (MRC) with the capability to warehouse and fulfill the physical materials needed for events is a no brainer.

Photo by Fischer Twins on Unsplash

When it comes to your upcoming trade show, there is a lot for you to think about—from pre-show promotion to everything you need to bring to make your display stand out. But what can really help draw in your audience, ensuring they stop to talk instead of casually glancing and walking past, are your promo items.

Promo items help your prospects remember who you are after the show, ensuring your brand is kept top of mind. So, while it might be easy to buy large quantities of cost effective or generic promo items, you need to find a way to stand out. Think about what the other vendors at your event are going to be giving away. Will your item be duplicated across multiple booths?  Is it too common or expected? You don't want to be giving your best prospect their tenth company pen of the day.

OnFulfillment has moved to new offices after 12 years on Filbert Street in Newark. The move is reflective of the constant changes at OnFulfillment and the world. Twelve years ago, we were 10%office and 90% warehouse, print and fulfillment. We are now 40% office and 60% warehouse. We are still in the same business we have been in for 18 years, we deliver and manage content for companies. It has just moved more and more to digital.

Sure, it can be overwhelming to consider all of the options when you’re shopping for a marketing portal. The terminology is inconsistent from company to company, making it more difficult to figure out what a particular portal solution will provide.So we thought it made sense to create this checklist for key features and functionality of a sophisticated marketing portal. And while you may not need every feature right away, it’s wise to know what the possibilities are. When the day comes that you need every feature, the portal you invest in should be able to handle it.