OnFulfillment Blog | Event Marketing Materials (8)

If your company sells products and services to consumers through an external sales channel, your marketing team may be working twice as hard as it needs to. And doing so inefficiently.

Here’s where a two-portal solution can help your bottom line while streamlining the marketing and fulfillment functions.

• When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?
• Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?
• At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?

A company’s event manager typically handles multiple events at the same time. Making sure that trade show materials like printed pieces, booth items, signage, and promotional items all get to Venue A, Venue B, and so on, is the stuff of migraines. Big, fat, gut-wrenching migraines.

There’s one way to make these logistical headaches disappear: let your Marketing Portal handle this work for you.

Like milk & cookies, like peanut butter and jelly, like green eggs & ham – somethings are just better together.

Combining your traditional print-on-demand Marketing Resource Center (MRC) with the capability to warehouse and fulfill the physical materials needed for events is a no brainer.

Photo by Fischer Twins on Unsplash

When it comes to your upcoming trade show, there is a lot for you to think about—from pre-show promotion to everything you need to bring to make your display stand out. But what can really help draw in your audience, ensuring they stop to talk instead of casually glancing and walking past, are your promo items.

Promo items help your prospects remember who you are after the show, ensuring your brand is kept top of mind. So, while it might be easy to buy large quantities of cost effective or generic promo items, you need to find a way to stand out. Think about what the other vendors at your event are going to be giving away. Will your item be duplicated across multiple booths?  Is it too common or expected? You don't want to be giving your best prospect their tenth company pen of the day.