OnFulfillment Blog | Event Marketing Materials (7)

The events of the last several weeks have left event marketing teams totally gobsmacked. Events that you’ve spent hundreds or thousands of hours preparing for have been canceled or postponed. Or you are now scrambling to deliver a stellar event virtually - all while working from home!  

So the head of corporate sales put you in charge of managing events nationwide, and this year you’re looking at 400+ shows coast to coast. 🙄

Forget the fact you thought your new degree in marketing would launch your career in brand management. But how did you end up spending your Fridays chasing multiple vendors for booth banners, signage, pop-up displays, and promotional materials?
Truth is, most marketing professionals lack the background in (and desire for) vendor management. They’re not familiar with sourcing commercial print, packaging, promotional products, or fulfillment services. It’s a responsibility wrapped around a million tiny details. Things can go haywire very quickly.

Prior to working with Onfulfillment, one client spent much of her Fridays running between two buildings, filling orders for different salespeople.

If your company sells products and services to consumers through an external sales channel, your marketing team may be working twice as hard as it needs to. And doing so inefficiently.

Here’s where a two-portal solution can help your bottom line while streamlining the marketing and fulfillment functions.

• When your company’s planning to participate in an event, how do you handle the event exhibit materials and collateral?
• Is it done helter-skelter at the last minute? Is it handled by too many people, who don’t communicate with one another? Do you tend to run out of handout materials at events?
• At the end of the day, when you look at all of the collateral created to promote your event, does it look like a sorry collection of mismatched print and promotional materials?

A company’s event manager typically handles multiple events at the same time. Making sure that trade show materials like printed pieces, booth items, signage, and promotional items all get to Venue A, Venue B, and so on, is the stuff of migraines. Big, fat, gut-wrenching migraines.

There’s one way to make these logistical headaches disappear: let your Marketing Portal handle this work for you.