Riley Friar, on Wed, May 24, 2023 @ 09:21 AM
As a marketer, you’ve probably been asked to produce branded promotional items for an event, seminar, customer visit, or some other activity. And if you’re like most, you quickly discovered there are lots of items to choose from, each with their own unique benefits and advantages.
Steve Friar, on Fri, May 19, 2023 @ 12:55 PM
There are many types of corporate events, each serving a different purpose and audience. That means they require different planning and execution strategies. By understanding these various types of corporate events, businesses can identify those that are most relevant to their industry, attract the right audience, and align best with their corporate goals and objectives.
Riley Friar, on Wed, May 03, 2023 @ 08:41 AM
Events are enjoying a resurgence. That means companies are looking for branded promotional items that help them make an impression without breaking the bank.
The success of any event giveaway is measured by impressions—that is, the number of people who see the product and logo over the item’s lifetime. The size of the event (and potential audience) must be carefully weighed against the quality of the item and the available budget in order to make a lasting and favorable impression. The price of each item should be directly related to the amount of business they are expected to generate from the attendees.
Steve Friar, on Tue, Apr 04, 2023 @ 04:55 PM
After several years of COVID-influenced lockdowns and cancellations, trade shows are making a huge comeback. A tremendous amount of pent-up demand is driving a veritable tidal wave of events in 2023—both live and virtual.
The logistics of staging such events have, however, have evolved significantly thanks in large part to COVID-19. Shifting demographics, changing trends, and the widespread adoption of new technologies designed to deal with restrictions imposed by the lockdown are changing the event landscape.
Riley Friar, on Thu, Mar 30, 2023 @ 12:01 PM
Over the past several weeks, we’ve been exploring recent trends that are influencing how businesses are spending their marketing budgets these days, first introduced in a blog post on the PPAI Expo back in January. Those trends include an industry-wide move towards more conscious consumerism as well as a growing preference for buying promotional items based on well-known retail brands.
