OnFulfillment Blog | Event Marketing Materials (12)

If you’re participating at an upcoming event where you hope to meet and attract top prospects, use every available marketing tool to help drive your success there. Event participation is pricey, what with the cost of exhibiting, travel expenses, staff time spent out of the office and on the show floor, entertaining customers, and outfitting your booth or display table.

Event marketers wear many hats. Their job runs the gamut from overall event marketing strategy, creative and design, managing content and speakers, promotion to drive attendance, event logistics and general herding of cats! In addition, in recent years they’ve also had to become experts on new technologies and apps to manage their events, and the ins and outs of social media for event promotion. 

So you've decided to exhibit at Dreamforce this year? We spoke to past Dreamforce exhibitors to get the top inside tips for a successful event.

Our top 5 Do's for Dreamforce are:

We recently had a customer's student send us a link to a website where he was able to search and find the same training materials - that he had just purchased - posted publicly for free. You can imagine how frustrating it would be to a course attendee who just paid more than $1000 to attend your software training class to find the same training materials posted for free on-line. And how frustrating this situation would be to you, who spent countless hours to develop a great software training course and the accompanying materials and lab exercises.

Education Services teams, particularly those in software or other high tech companies, are responsible for not only driving license product adoption, but also for delivering their own separate services revenue stream. Driving higher sales and lower costs are key. Costs are somewhat more under your control, and cutting costs might make the difference between meeting your sales number and not. Leading analysts reveal that a five point increase in your profit margin is the equivalent to a 20% increase in sales. And, according to Technology Services Industry Association (TSIA), one of the top 3 challenges for Education Services teams is "growing margins by reducing delivery expense."