Steve Friar, on Mon, Mar 02, 2015 @ 10:00 AM
More and more companies have turned to marketing technologies to help manage their marketing activities, from lead management all the way through delivery of printed marketing materials.
Central to this type of technology is your digital asset repository. Most likely, this means you have a marketing portal to house your firm’s digital assets. This helps you manage, track, update and share things like corporate logos, marketing copy, photos, courseware, and product information.
Jennifer Melwani, on Tue, Sep 09, 2014 @ 03:27 PM
The time may come when all of the corporate assets you want to upload to your marketing portal are digital, not tangible.
Steve Friar, on Wed, Apr 30, 2014 @ 01:56 PM
You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!
Halim Qayum, on Wed, Apr 16, 2014 @ 11:21 AM
We recently had the opportunity to sponsor the 2014 CEdMA spring conference in San Jose, which was hosted inside the beautiful Brocade building. CEdMA (the Computer Education Management Association) is the foremost organization for training executives and managers within technology companies. If you are an education management professional for a software or hardware manufacturer that delivers training on your products, than you are a perfect candidate for CEdMA.
Steve Friar, on Thu, Oct 17, 2013 @ 01:02 PM
It’s now about 30 days to Dreamforce. As you gear up for Dreamforce 2013, we spoke to past Dreamforce exhibitors to get the top inside tips for a successful event. Here are their best tips for managing printed material and giveaways at your booth.
