Steve Friar, on Wed, Jan 20, 2016 @ 12:52 PM
When you need an oversized graphics display for a meeting, trade show, storefront, special event – and so on – you’re moving into large-format printing territory.
Think building wraps, billboards, banners, POP displays, even vehicle graphics. These are all produced on special equipment by print manufacturers. It’s a specialty, so if you’re in the market for something big and bold, make sure your printer is the right fit.
Steve Friar, on Mon, Aug 17, 2015 @ 12:58 PM
If were playing a round of word association and I shouted out “Content!” you’d probably holler back, “Marketing!” Like Pavlov’s dogs, we’re just conditioned that way in 2015. Content’s importance as a marketing strategy is big and getting bigger.Late last year, according to IDC, CMOs at the largest tech companies said that “Building out content marketing as an organizational competency was the 2nd most important initiative, only behind ROI.” As a result (or an indication, actually), tech companies have been pouring money, staff and energy into developing their content marketing efforts.
Steve Friar, on Wed, Jul 29, 2015 @ 08:30 AM
Are you planning to exhibit for the first time at this year’s Dreamforce in San Francisco? Well then, get ready, get set, and go prepared.
Steve Friar, on Thu, Jul 23, 2015 @ 08:30 AM
Dreamforce is right around the corner. This year’s technology show, hosted by Salesforce, runs from September 15 – 18th. It’s just about the best opportunity for tech vendors to showcase their stuff. Expect to be wowed: there will be well over 100,000 attendees this year.
Steve Friar, on Tue, Jun 23, 2015 @ 11:49 AM
As a marketer, you may feel like you’re at the mercy of the major freight delivery companies. And yet, while you can’t negotiate their pricing, you can indeed have some control over how your materials get shipped.
When it comes to online shopping, the more options you’re given about shipping, the more cost-effective your decisions will be.
