OnFulfillment Blog | Direct Mail (9)

Just when you think you’re ready to pull the plug on direct mail, you read some success story or spy some blog post about how effective it can be.

As a marketer, you’re probably being wooed by commercial print reps every week. They all promise to put customers first. They all profess to have state-of-the-art equipment. They all vow to have competitive pricing.

Can they ALL be the best, the fastest, the most reliable printer who just happens to specialize in your particular industry? Short answer? No way! It’s a tough world for printers in 2013, and with over 30,000 in this country alone, you can imagine how competitive it is. Be suspicious of printers who promise you Everything.

More and more marketers are using QR codes on their direct mail campaigns. And why not? These little black-and-white (for the most part) squares of code are cool. They make print interactive. They open up the possibilities of sharing sites and sounds (sorry, bad pun) that a static printed piece can’t do on its own.

1. Print gets delivered where you want.

Everyone has a mailing address. Whether your target list is for current customers only, or for warm prospects, or you’re purchasing or renting a new list, you know where your printed pieces are going. The mail has to be delivered. Compare that with an email campaign. No matter how clever the content, how valuable the offer, how cool the HTML design, your email to prospects has a good chance of being caught in a spam filter, deleted or just overlooked.

Collateral & Giveaways – Do’s & Don’ts

It’s now about 30 days to Dreamforce.  As you gear up for Dreamforce 2013, we spoke to past Dreamforce exhibitors to get the top inside tips for a successful event. Here are their best tips for managing printed material and giveaways at your booth.