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OnFulfillment Blog | Direct Mail (8)

Are Nightmares about International Shipping Keeping You Up?

Companies that produce training materials and other time-sensitive documentation for a global audience need to feel 100% confident that their materials will be delivered where they’re needed, when they’re needed. And not a day later.

And if it were as simple as conjuring up your very own Harry Potter to cast one of his spells (what would he call it – Deliverencio?), those in charge of making sure their company’s training materials were delivered safely all over the world would all sleep like babies.

Topics: Print On Demand Direct Mail Courseware Global Fulfillment Print Fulfillment Marketing Asset Management

How to Write Good Print Specs

 

Remember the scene in the rock music mockumentary, “This Is Spinal Tap,” where the Stonehenge model built for the concert stage as a prop turned out to be 18 inches high instead of the intended 18 feet (thus turning the group into a laughingstock)? It was traced back to a bad spec written on a napkin.

Topics: Direct Mail Commercial Print

You’ll Kick Yourself If You Don’t Take Advantage of These Postal Incentives

Consider this a public service announcement from us. To all you marketers planning an upcoming print marketing campaign, make sure you jump on some great promotions at the post office.

Topics: Direct Mail Print Marketing

Congrats – You’re a Print Buyer! Now What?

You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!

Topics: Direct Mail Print Marketing Event Marketing Materials Courseware Commercial Print Marketing Asset Management

3 Postal Work-Sharing Terms Every Marketer Should Know

USPS rates are going up. Again. First-class rates will go up on January 26, 2014. Key pricing, according to the USPS web site, will be as follows:

Topics: Direct Mail Commercial Print Global Fulfillment Print Fulfillment