Steve Friar, on Wed, Jul 02, 2014 @ 11:39 AM
Remember the scene in the rock music mockumentary, “This Is Spinal Tap,” where the Stonehenge model built for the concert stage as a prop turned out to be 18 inches high instead of the intended 18 feet (thus turning the group into a laughingstock)? It was traced back to a bad spec written on a napkin.
Steve Friar, on Thu, May 08, 2014 @ 09:11 AM
Consider this a public service announcement from us. To all you marketers planning an upcoming print marketing campaign, make sure you jump on some great promotions at the post office.
Steve Friar, on Wed, Apr 30, 2014 @ 01:56 PM
You may be a bona fide marketing professional, but if your job includes getting your company’s trade show materials printed, or you’ve been tapped to find a resource for a variable data postcard campaign, guess what? You’re a print buyer. Congrats!
Steve Friar, on Wed, Dec 18, 2013 @ 02:04 PM
USPS rates are going up. Again. First-class rates will go up on January 26, 2014. Key pricing, according to the USPS web site, will be as follows:
Steve Friar, on Thu, Dec 12, 2013 @ 06:27 AM
Don’t have a “go-to” designer or a creative agency with which you work? No worries. There are some handy tips to help you choose the right graphic designer for a direct mail project.
Graphic design is a creative and technical specialty that generally requires at least a college degree. And as with any professional service, the more experience your designer has, the more comfort that will provide you, the client.
