Steve Friar, on Tue, Oct 28, 2014 @ 09:28 AM
When fall rolls around, moms gear up for a new school year, retailers stock their shelves for holiday shoppers, and marketers prepare for product launches and year-end deliveries that revolve around the holidays.
Now’s the time to keep in mind how clogged the mail and package delivery channels get between Thanksgiving and the final notes of “Auld Lang Syne.” On your mark, get set, gird yourself!
Steve Friar, on Wed, Oct 22, 2014 @ 02:55 PM
This is the first in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right...
You’re probably familiar with terms like web-to-print, integrated print campaigns, and multi-channel marketing. These terms get thrown about like rice after a wedding, but they’re not that simple to understand.This post is the first of several that will explain the basics of an integrated direct mail campaign. With this one, we’re focusing on combining print with your database. Each post will build upon the previous one. (When all is done, you’ll have a handy reference guide to share with your colleagues!)
John Kiser, on Mon, Sep 15, 2014 @ 01:35 PM
OK. We’d place big bets that you’re not storing photos of your naked self on your company’s marketing portal. And maybe no one on your team is as famous as, say, Jennifer Lawrence or Kate Upton. But does this mean your digital assets that are residing out there in their virtual storage locker are 100% safe from data breaches?
Jennifer Melwani, on Tue, Aug 19, 2014 @ 11:57 AM
It’s too bad there’s no clearinghouse for information about which printing companies are modern – meaning they’ve continuously kept current with new printing technologies, and they speak the language of today’s marketers. With 30,000+ printers in the U.S. alone to work with, what’s a marketer to do when he or she is searching for a reputable and resourceful printer? A few tips on how to spot a “modern” printer might help.
Jennifer Melwani, on Tue, Aug 12, 2014 @ 01:25 PM
Let’s imagine that you manufacture medical equipment, which is sold by dozens of channel partners all across the country. They may be product distributors, retailers, VARs (value-added-resellers), dealers, or other organizations.
