OnFulfillment Blog | Direct Mail (6)

Have you noticed that people who shout, “Print’s not dead!” tend to be printers or those who make their living off of print? It’s not a coincidence. Fighting for your livelihood is practical. And noble.

Maybe you want to reconsider jumping on that “digital-above-all” bandwagon. There are indications of late that printed materials are still quite effective in marketing campaigns.

More and more companies have turned to marketing technologies to help manage their marketing activities, from lead management all the way through delivery of printed marketing materials.

Central to this type of technology is your digital asset repository. Most likely, this means you have a marketing portal to house your firm’s digital assets. This helps you manage, track, update and share things like corporate logos, marketing copy, photos, courseware, and product information.

This is the third in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right.  Read Part 1 and Part 2.

This is the second in a series about integrated marketing campaigns. If you want to be kept updated on new posts, subscribe on the form to the right.  You can also read part 1 here.

Step 2: Add PURLs, QR Codes, or Other Tracking Software

If you’re creating an integrated direct mail campaign, and you’re producing printed pieces right from your marketing portal, you need to track the printed component. Without tracking the results, you can’t measure a campaign’s effectiveness.