Steve Friar, on Wed, May 01, 2019 @ 09:13 AM
A company’s event manager typically handles multiple events at the same time. Making sure that trade show materials like printed pieces, booth items, signage, and promotional items all get to Venue A, Venue B, and so on, is the stuff of migraines. Big, fat, gut-wrenching migraines.
There’s one way to make these logistical headaches disappear: let your Marketing Portal handle this work for you.
Steve Friar, on Fri, Sep 07, 2018 @ 09:18 AM
Today’s post is the final one in our series on Direct Mail Best Practices. Hopefully, you’ve been following along all these weeks! So far in this series, we’ve covered the list, the message, the creative, the Call to Action (CTA), the printing/mailing, and the integration. That brings us to a very important element that all marketers care about: the tracking.
Steve Friar, on Tue, Sep 04, 2018 @ 09:39 AM
Marketers have their hands full with every direct mail campaign. We sympathize. We’ve been blogging about Direct Mail Best Practices for a while, since these projects are complex. Hopefully, you’ve caught them all!
Steve Friar, on Fri, Aug 31, 2018 @ 09:33 AM
When you're crafting a direct mail campaign, a mega-consideration has to be (what else?!) the printing itself. This post is part of our Direct Mail Best Practices series. Do check out our previous blogs to get you set up and ready to go with a new campaign.
Steve Friar, on Tue, Aug 28, 2018 @ 09:25 AM
Here's another key element in your direct mail campaign: The Call to Action, or CTA. This is what we're covering in the 4th part of our series on Direct Mail Best Practices. Ahead of it came The List, The Message, and The Creative. Whatever you do, don't forget about the Call to Action.
