Education Services teams, particularly those in software or other high tech companies, are responsible for not only driving license product adoption, but also for delivering their own separate services revenue stream. Driving higher sales and lower costs are key. Costs are somewhat more under your control, and cutting costs might make the difference between meeting your sales number and not. Leading analysts reveal that a five point increase in your profit margin is the equivalent to a 20% increase in sales. And, according to Technology Services Industry Association (TSIA), one of the top 3 challenges for Education Services teams is "growing margins by reducing delivery expense."