OnFulfillment Blog | Corporate Gifting (2)

Many businesses today are engaging in “conscious consumerism”— making purchasing decisions based on their perceived social, economic, or environmental impact. In fact, we wrote a blog about this behavior last year (“What is Conscious Consumerism, and Why is it So Popular?,” Feb. 22, 2023).

Fortunately for these businesses, a number of well-known brands have also embraced this practice, donating a percentage of their profits to charitable organizations or modifying their manufacturing methods to minimize their impact on the environment.

In this blog, we’ll provide an overview of some of these socially responsible brands and how they are expressing their conscious consumerism. This is not an exhaustive list, just a random sampling of some of the larger brands (each of whom OnFulfillment has a relationship with). If your business has a mandate to practice conscious consumerism and you’re in the market for branded apparel or other giveaways, you might want to give these vendors a look.

In a recent blog, we defined the various types of fabrics used in apparel production and offered suggestions on which are best for certain applications.

Today we’re going to turn our attention to the various types of apparel available for corporate branding purposes. While the categories are pretty basic—essentially shirts and outerwear—there are certain styles and treatments that impact the look and feel of the final product, which ultimately affects the perception of your brand. Much of what follows may be common knowledge, at least for some, but it provides a nice summary you or your team can consult when considering future purchases to ensure they are investing in the right items for the right audience.

Let’s get started.

Branded apparel is tremendously popular amongst our customers.  It’s the go-to gift for employees, partners, customers, event attendees—just about anyone they will interact with.  Whether it’s a brand-name polo shirt or a baseball cap, a high-end jacket or a t-shirt, branded apparel is a great way to advertise the brand while letting the recipient know they are valued.

Picking the right item for the occasion is fairly easy for our customers; they usually know exactly what they are looking for.  Selecting the right material or fabric, though, is a bit more difficult.  There are so many options that understanding the differences between them requires a fair amount of knowledge. It’s not uncommon for customers to be delighted with their selection but disappointed in the material they chose.

Today more than ever, environmental concerns and social responsibility are driving business decisions and behavior around the world.

One way in which these values have manifested themselves is the way companies engage in gift giving, particularly with prospects and customers. The types and quality of gifts have evolved significantly over the years, transitioning from inexpensive, generic, and often wasteful items to more thoughtful and considerate offerings designed to project a more conscientious and impactful image.

The dog days of summer are upon us. Long, hot days. Memorial Day is a distant memory; Labor Day is still nearly a month away.

Sounds like it’s time to get started on your holiday shopping.