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OnFulfillment Blog | Company Store (4)

Product Fulfillment vs. Marketing Fulfillment: Which Offers the Ideal Level of Reporting?

This is the fifth and final installment in our “product fulfillment vs. marketing fulfillment” blog series. If you’re new to this particular topic and want some background, we suggest you visit our blog page and read the previous entries, starting with the introductory “Product Fulfillment vs. Marketing Fulfillment: What Do You Need?” The other three—titled “Product Fulfillment vs. Marketing Fulfillment: Which is Best for Receiving?”, “Product Fulfillment vs. Marketing Fulfillment: Pick & Pack,” and “Product Fulfillment: Which Offers Better Support and Flexibility?” can be read in any order you like.

In this final segment, we’re taking a look at how product and marketing fulfillment differ in terms of reporting.

Topics: Company Store Custom Developments & Integrations Marketing Fulfillment

It’s Time to Start Thinking About Branded Swag for the Holidays

The dog days of summer are upon us. Long, hot days. Memorial Day is a distant memory; Labor Day is still nearly a month away.

Sounds like it’s time to get started on your holiday shopping.

Topics: Promotional Swag Company Store Corporate Gifting Employee Engagement

What is a Company Store, and Why Do You Need One?

What is a Company Store?

If your company is like most, it produces branded merchandise that it sells (or in some cases gives) to employees, customers and partners to wear or use.  It’s a simple and relatively cheap way to promote the brand, essentially providing free advertising for the business.

Topics: Event Marketing Materials Company Store Custom Developments & Integrations

The Top 10 Skills Marketers Must Master to Become Indispensable

We frequently hear how difficult it is for companies to attract and retain talent these days. But what about the flip side—those people who are looking for work, particularly in marketing? What skills do they need to make themselves not only attractive, but indispensable to a marketing organization?

Topics: Marketing Asset Management Company Store Marketing Fulfillment

7 Ways COVID-19 Has Impacted How Trade Shows Are Evolving

After several years of COVID-influenced lockdowns and cancellations, trade shows are making a huge comeback. A tremendous amount of pent-up demand is driving a veritable tidal wave of events in 2023—both live and virtual.

The logistics of staging such events have, however, have evolved significantly thanks in large part to COVID-19. Shifting demographics, changing trends, and the widespread adoption of new technologies designed to deal with restrictions imposed by the lockdown are changing the event landscape.

Topics: Event Marketing Materials Company Store Marketing Fulfillment