OnFulfillment Blog | Company Store (4)

What is a Company Store?

If your company is like most, it produces branded merchandise that it sells (or in some cases gives) to employees, customers and partners to wear or use.  It’s a simple and relatively cheap way to promote the brand, essentially providing free advertising for the business.

We frequently hear how difficult it is for companies to attract and retain talent these days. But what about the flip side—those people who are looking for work, particularly in marketing? What skills do they need to make themselves not only attractive, but indispensable to a marketing organization?

After several years of COVID-influenced lockdowns and cancellations, trade shows are making a huge comeback. A tremendous amount of pent-up demand is driving a veritable tidal wave of events in 2023—both live and virtual.

The logistics of staging such events have, however, have evolved significantly thanks in large part to COVID-19. Shifting demographics, changing trends, and the widespread adoption of new technologies designed to deal with restrictions imposed by the lockdown are changing the event landscape.

If your business is like most, you probably have a marketing portal—a system that allows you to store, manage, organize, share and track massive amounts of sensitive company data and content.  This could include everything from documentation and collateral to videos, photos, logos, proprietary software, and other tangible assets that internal teams as well as external partners can access, download and distribute.  Since partners are sometimes required to purchase materials, the system also processes and stores credit card information.

That’s a lot of sensitive information.  And it begs the question: just how secure is your marketing portal?

It’s a new year. Time to start preparing for the various events, conferences and tradeshows on your marketing calendar—not to mention all your other projects and priorities.

Unfortunately, adding headcount right now is difficult if not impossible. Current economic conditions are forcing businesses to tighten their belts. Even if you could find and hire the right talent, building a full-time team to handle spikes in activity surrounding individual events doesn’t make financial sense.