OnFulfillment Blog | Company Store (3)

Your channel partners are critical to your ongoing success.  

Not only do they extend your market presence by providing additional “feet on the street” that supplement your direct sales force, they also offer regional expertise in locations where cultural, regulatory, or business differences require someone who “speaks” the local language.  Channel partners help you access new markets, lower costs, and improve your overall reach and service delivery capabilities.

So…are you getting the most out of your channel partners?  Or better yet, are they getting the most out of their relationship with you? Are you equipping them to adequately represent you in the field?  Is your organization working closely with your channel partners to keep them trained, informed, and up to date?

As an online merchant, the software tools you use to conduct transactions are absolutely critical to your operation.  

The ability to successfully process payments is obviously a must.  Safety protocols such as fraud protection and Secure Socket Layer (SSL) encryption must be built into your e-commerce system to protect both you and your customers.  A user-friendly interface that makes purchasing items easy, intuitive, and seamless is mandatory, lest your customers abandon their shopping carts out of frustration.

If you happen to pay close attention to manufacturing regulations, you might have heard that many states across the U.S., as well as federal, tribal, and local governments, retailers, and popular brands are acting quickly to address the PFAS crisis.

PFAS, which stands for per- and polyfluoroalkyl substances, are a group of human-made chemicals that are widely used in various industrial and consumer products. Introduced in the 1940s, these chemicals are known for their unique properties, particularly resistance to heat, water, and oil—all of which have made them valuable in a range of applications, including firefighting foam, electronics, food packaging, and—of particular interest to OnFulfillment—manufacturing.

Back in 2020 and 2021, when the world was in the throes of the COVID-19 lockdown, many companies scaled back their operations and revisited their business goals and objectives while adjusting to a new remote workforce.

Not OnFulfillment.

Rather than lose momentum, we viewed the slowdown as an opportunity to enhance our capabilities, expand our business, and introduce changes that were otherwise difficult if not impossible during busier times. While many of our competitors sat around waiting for the pandemic to end and business to return to normal, we took advantage of the downtime to implement improvements that allowed us to hit the ground running once the restrictions were lifted.

This is the fifth and final installment in our “product fulfillment vs. marketing fulfillment” blog series. If you’re new to this particular topic and want some background, we suggest you visit our blog page and read the previous entries, starting with the introductory “Product Fulfillment vs. Marketing Fulfillment: What Do You Need?” The other three—titled “Product Fulfillment vs. Marketing Fulfillment: Which is Best for Receiving?”, “Product Fulfillment vs. Marketing Fulfillment: Pick & Pack,” and “Product Fulfillment: Which Offers Better Support and Flexibility?” can be read in any order you like.

In this final segment, we’re taking a look at how product and marketing fulfillment differ in terms of reporting.