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Anyone who works in sales or marketing within the medical device industry understands that they must deal with numerous challenges and restrictions that impact their ability to do business effectively and efficiently.

Over the years, a number of regulations including the Health Insurance Portability and Accountability Act (HIPAA), the Affordable Care Act (ACA), and the Anti-Kickback Statute have been imposed to protect patient privacy, ensure quality care, and prevent fraud within the healthcare system. While these regulations do a great job of achieving their goals, they also add several layers of bureaucracy and security to what used to be a fairly simple and straightforward sales process.

While this can be frustrating for marketers, there are ways to navigate around the system to overcome—or effectively avoid—many of these roadblocks. It requires a more “old school” approach that features a return to basics and a revival of old skillsets that will take many back to the early days of marketing fulfillment.

It’s a new year, and that means a brand-new event season is upon us. Do you feel prepared for a successful 2025 campaign?

As you’re certainly aware, it takes more than submitting the proper paperwork by the stated deadlines, lining up booth staff, and ordering enough branded giveaways to get you through the year. Putting your best foot forward, making a good impression, and attracting the right prospects requires a more strategic approach—a blueprint that defines how you will approach the upcoming events and deliver a consistent and effective message to your target audience.

On top of all that, you’ll want to maximize your budget and spend wisely by making the most efficient use of available resources, simplify travel and accommodations, and repurpose materials as much as possible to ensure a more sustainable business model.

OnFulfillment has decades of experience planning, supporting, and managing the logistics of successful trade shows, conferences, seminars, and other events. And we’ve assembled the following tips, suggestions, and strategies that will help you ensure a successful 2025 season.

It seems everyone these days is involved in AI. It’s not just the tech industry; in fact, all sorts of businesses the world over have adopted artificial intelligence in some way, shape or form, incorporating it into their business model. It won’t be long before AI is everywhere.

Gifting programs are among the most popular services OnFulfillment offers. Our clients find they are extremely useful for recognizing, rewarding, and welcoming new and existing customers, partners and employees.

These programs can take many forms, including gift cards, coupon codes, discount codes, redemption codes, rewards points, and first-time user gifts. While these are all different mechanisms used for providing discounts or incentives to recipients, many people assume they are all basically the same and are unsure which programs are best for their specific goals.

When we meet potential new customers for the first time, the initial discussion is invariably dedicated to information gathering. They heard about us, requested a meeting, and want to know what we do, how we do it, and—ultimately—how we can help them solve a pressing or immediate business problem.

We wouldn’t have it any other way. We love sharing our expertise with prospects and customers alike. We enjoy meeting new people and hearing about the challenges they are facing with respect to their marketing fulfillment or event management obligations. And most of all, we welcome the opportunity to present them with solutions that help them achieve their goals.

That’s why we’ll never turn down a serious request. But we also know that not every prospective customer is enthusiastic about filling out a form and scheduling a blind meeting. We’ve often wondered if there wasn’t a better way to help prospects get up to speed about what we do so they can educate themselves prior to an initial consultation. A way for them to learn about our software, our services, and our innovative approach so they can arm themselves with information and come prepared with pertinent and relevant questions. Or perhaps a way to determine whether OnFulfillment is even a good fit for their needs before they submit a meeting request.