Every year, the most popular trends in fulfillment and merchandise seem to skew ever younger. Or, more accurately, the generation driving trends remains constant, while the rest of us grow older and farther away from what is currently “hip.”
This year, as one might expect, popular trends are being largely determined by social media influencers and the millennial/Gen Z lifestyle. For these consumers, products must look good enough—and be socially conscious enough—to be included as part of their story. For the companies who understand the process, these postings become free advertising to the most coveted demographic.
So what are the trends to look for in 2024? What issues are making these influencers sit up and pay attention while making them feel good about their purchases?