In today’s digital age, where business is increasingly conducted online and virtual exchanges are the primary method of personal interaction, ensuring a seamless and, more importantly, secure user experience is absolutely critical.

One of the key obstacles to achieving this goal lies in the ability to effectively manage user identities and access. While user-friendly and convenient single sign-on (SSO) technology is typically used in these cases, it can pose a security risk if it's not well-managed or properly deployed. A better solution is required.

Enter Customer Identity and Access Management (CIAM), a solution that is revolutionizing the way organizations handle these authentication and authorization processes. Not only does CIAM enhance the capabilities of existing SSO solutions, it also enhances both user convenience and security, providing a level of comfort that businesses are looking for.

This will understandably sound a bit biased, but I’m convinced that here at OnFulfillment, we have the most talented, dedicated, and hardworking employees in the marketing and event fulfillment industry. Just ask our customers. This team makes me proud every day.

What’s even more impressive is the fact that this talent, dedication, and work ethic extends beyond the workplace. Many of our employees dedicate a good portion of their free time to improve and enhance their respective communities through various volunteer organizations.

To recognize these remarkable people, we are launching a new blog series called OnFulfillment Gives Back—our small effort to bring some positive attention to the good deeds our employees are doing to make the world a better place.

It’s spring, which means it’s event season. Businesses across America (and around the world, for that matter) are dusting off their exhibits, unfurling their banners, erecting their pop-up signs, and preparing to hit the road.

In honor of this occasion, and to assist the novices and newcomers, we’ve assembled the following list of trade show and event terms—common phrases and labels you’re sure to hear from the various vendors and consultants you’ve enlisted to assist your efforts. Hopefully this list will prepare you for the inevitable conversations and allow you to communicate your objectives effectively.

To help organize this content, we’ve assigned the terms to six basic categories:

Over the past several months, as OnFulfillment approaches its Silver Anniversary, we’ve been using this blog space to look back at how our business has evolved over the past 25 years. From marketing and event fulfillment to on-demand printing, branded and promotional merchandise, warehousing, and kitting, it’s been interesting to see how far we’ve come and reflect on what we’ve accomplished.

Today, we thought it would be appropriate to end this journey by acknowledging the people who made it all possible.

This year, OnFulfillment is celebrating its Silver Anniversary—25 years of helping businesses around the world achieve their marketing and event fulfillment needs.

To mark the occasion, we’ve spent the past several months looking back at how the company has evolved over the past quarter century. We started with a general overview of the past 25 years, followed by deeper dives into the various services that have made us an indispensable partner for our customers over the years: printing, branded promotional merchandise, and event management. Today, we’re taking a closer look at perhaps the most critical development in OnFulfillment’s history: the move to providing online services.