OnFulfillment Blog (17)

6 Sure-As-Shootin’ Signs You Need a Marketing Portal

by Jennifer Melwani, on Mon, Sep 26, 2022 @ 12:01 PM

Marketing portals are powerful management tools that help you organize your corporate digital assets in ways that make you more efficient. They give you the power to produce customized printed materials when they’re needed, in the exact quantities requested. A portal means you have, at your fingertips, a manageable system for cataloguing and accessing all kinds of digital content that’s used by numerous people who work in or with your organization. It also functions as a highly sophisticated but easy-to-use reporting engine that brings sanity to an otherwise logistical nightmare.

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Topics: Global Fulfillment Marketing Asset Management

Take Home vs. Toss: What Makes for Good Tradeshow Swag?

by Steve Friar, on Sun, Sep 25, 2022 @ 09:38 AM

So you’re exhibiting at an upcoming trade show, where you hope to attract a ton of high-quality prospects. You’ve got a table or a booth, be it large or small. Forgetting for a minute about what you did PRE-event to promote your event participation, think about what kinds of “swag” you should have at your display to give to passersby.

Swag, in PG terms, is short for “stuff we all get.” If you’ve been to trade shows before, you know you’re going to have salespeople foisting various and sundry objects upon you. And if it’s a major show (think hundreds of exhibiting sponsors, not just one or two dozen), be prepared. You’ll be like that neighborhood kid with a too-small paper bag on Halloween having to face four dozen homeowners tossing candy bars and popcorn balls in your general direction. With luck, that’s what they’re tossing – as opposed to apples or boxes of raisins. (Come on, who among you hasn’t received unappetizing “healthy” snacks on Halloweens of yesteryear, only to pitch them in some darkened neighbor’s yard before you ever reached home?)

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Topics: Event Marketing Materials Promotional Swag Kit Assembly

5 Ways Marketing Benefits from a DAM System

by Steve Friar, on Mon, Aug 15, 2022 @ 11:21 AM

A Digital Asset Management (DAM) system is every marketer’s savior.

This software solution helps companies create, manage, upload, file, store and share their digital content on any platform. A DAM (or sometimes called a MAM - Marketing Asset Management system) should be the central hub for all of your digital marketing files, including documents, logos, photos and other images, videos, and templates. The bigger your company, the more critical your DAM system. And marketers should be involved in the selection of the DAM provider – it’s not just an IT issue.Here are the 5 top ways marketers benefit from DAM.

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Topics: Marketing Asset Management

Promo for Pets!

by Riley Friar, on Thu, Jul 28, 2022 @ 10:55 AM

It seems like every event and meeting has a promotional product for you to take home. At this point, you probably have a box of branded products from every company you have interacted with. You get enough new products that you don’t know what to do with, and you can only find a use for so many water bottles and pens!

So, why not have a product that isn’t just useful for you but for your pet? Whether is is a corporate gift for a meeting or a trade show giveaway, pet promotional items make for a great gift for every type of client! Pet products make great promotional giveaways when they are useful too. Either way, sending someone something for their pet makes them feel like you care about their life outside of their business which leads to a better client relationship and loyalty.

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Topics: Promotional Swag Riley's Picks Company Store Rewards Program

Keeping Your Hybrid Work Team Organized

by Steve Friar, on Tue, Jul 19, 2022 @ 10:07 AM

Obvious observation of the day: today’s corporate world is dramatically different than it was just two or three years ago.

Thanks primarily to the COVID-19 pandemic, 16% of companies worldwide are now 100% remote. And even though 44% of global companies don’t or can’t allow remote work, 85% of managers assume that hybrid teams composed of both on-site and remote workers will become the new norm.

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Topics: Global Fulfillment Marketing Asset Management Onboarding

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OnFulfillment uniquely combines technological innovation with years of expertise in marketing fulfillment, web to print, print on demand, promotional items, apparel, tradeshow collateral, event management, gifting, reward, and redemption programs to deliver full-service solutions that meet your specific marketing, training, HR, and channel partner needs. Our corporate portal and company store software supports your most complex internal and external global requirements. One solution, one company, with more than one million users. Let our team of experts help build an online platform for your business.