We were in a meeting several weeks ago with a potential client looking for help managing their event materials and logistics. As the meeting evolved, it became clear that, for the customer, the issue boiled down to choosing between two basic options:

As a marketer, you’ve probably been asked to produce branded promotional items for an event, seminar, customer visit, or some other activity. And if you’re like most, you quickly discovered there are lots of items to choose from, each with their own unique benefits and advantages.

There are many types of corporate events, each serving a different purpose and audience.  That means they require different planning and execution strategies. By understanding these various types of corporate events, businesses can identify those that are most relevant to their industry, attract the right audience, and align best with their corporate goals and objectives.

Events are enjoying a resurgence. That means companies are looking for branded promotional items that help them make an impression without breaking the bank.

The success of any event giveaway is measured by impressions—that is, the number of people who see the product and logo over the item’s lifetime. The size of the event (and potential audience) must be carefully weighed against the quality of the item and the available budget in order to make a lasting and favorable impression. The price of each item should be directly related to the amount of business they are expected to generate from the attendees.