Steve Friar, on Fri, May 19, 2023 @ 12:55 PM
There are many types of corporate events, each serving a different purpose and audience. That means they require different planning and execution strategies. By understanding these various types of corporate events, businesses can identify those that are most relevant to their industry, attract the right audience, and align best with their corporate goals and objectives.
Steve Friar, on Tue, May 09, 2023 @ 11:33 AM
The demise of print has long been rumored. In fact, no less an expert than satirical paper The Onion declared “Print Dead At 1,803” back in 2013.
Steve Friar, on Tue, Apr 18, 2023 @ 09:52 AM
Let’s face it: in some circles, the thought of printing materials for a marketing campaign in 2023 is considered quaint, if not downright old fashioned. Digital marketers can’t possibly conceive of the value of print; as far as they’re concerned, why spend the time and money to manufacture something when they can create web-based, e-mail, and mobile campaigns quickly, easily and cost effectively?
Steve Friar, on Wed, Apr 12, 2023 @ 09:58 AM
We frequently hear how difficult it is for companies to attract and retain talent these days. But what about the flip side—those people who are looking for work, particularly in marketing? What skills do they need to make themselves not only attractive, but indispensable to a marketing organization?
Steve Friar, on Tue, Apr 04, 2023 @ 04:55 PM
After several years of COVID-influenced lockdowns and cancellations, trade shows are making a huge comeback. A tremendous amount of pent-up demand is driving a veritable tidal wave of events in 2023—both live and virtual.
The logistics of staging such events have, however, have evolved significantly thanks in large part to COVID-19. Shifting demographics, changing trends, and the widespread adoption of new technologies designed to deal with restrictions imposed by the lockdown are changing the event landscape.
