Steve Friar, on Thu, Jul 23, 2015 @ 08:30 AM
Dreamforce is right around the corner. This year’s technology show, hosted by Salesforce, runs from September 15 – 18th. It’s just about the best opportunity for tech vendors to showcase their stuff. Expect to be wowed: there will be well over 100,000 attendees this year.
Steve Friar, on Wed, Jul 22, 2015 @ 01:16 PM
Organizing, storing and having access to all of your digital marketing assets in one place is clearly the primary objective when you’re shopping for a marketing portal. But there are additional benefits, particularly when this portal includes global web-to-print capabilities.
One of these added benefits is inventory management. Now, you might think this is a dry-as-toast concept. But we’re not talking about merely getting an alert when “Sales Flyer #16” is running low, triggering a re-order at the printer’s.
Steve Friar, on Tue, Jul 07, 2015 @ 12:26 PM
If your company has a global presence and you have offices worldwide, you’ll want to work with one provider to deliver all of your Print On Demand (POD) services. Having one print partner means your materials originate from a central source (an online, web-based ordering system) and that quality and production of these materials is consistent and of high quality.
As critical as document management and centralized printing is, don’t overlook the importance of your global requirements where POD materials are concerned.
Steve Friar, on Tue, Jun 23, 2015 @ 11:49 AM
As a marketer, you may feel like you’re at the mercy of the major freight delivery companies. And yet, while you can’t negotiate their pricing, you can indeed have some control over how your materials get shipped.
When it comes to online shopping, the more options you’re given about shipping, the more cost-effective your decisions will be.
Steve Friar, on Wed, Jun 17, 2015 @ 09:00 AM
“Do you want to print your brochure in 4 color?” “No, I want to use all the colors.”
This exchange between a print expert and a tech company CEO took place a few years ago. It points out that what may be a common term for a printer isn’t necessarily common to a customer.
