When it comes to your upcoming trade show, there is a lot for you to think about—from pre-show promotion to everything you need to bring to make your display stand out. But what can really help draw in your audience, ensuring they stop to talk instead of casually glancing and walking past, are your promo items.

Promo items help your prospects remember who you are after the show, ensuring your brand is kept top of mind. So, while it might be easy to buy large quantities of cost effective or generic promo items, you need to find a way to stand out. Think about what the other vendors at your event are going to be giving away. Will your item be duplicated across multiple booths?  Is it too common or expected? You don't want to be giving your best prospect their tenth company pen of the day.

As we head into the new year, it may be the right time for you to review the cost of printing and shipping your global training materials.

OnFulfillment has moved to new offices after 12 years on Filbert Street in Newark. The move is reflective of the constant changes at OnFulfillment and the world. Twelve years ago, we were 10%office and 90% warehouse, print and fulfillment. We are now 40% office and 60% warehouse. We are still in the same business we have been in for 18 years, we deliver and manage content for companies. It has just moved more and more to digital.

Please tell us your Education Services organization isn’t wasting time shopping for commercial printers every time they need to print courseware. That practice went out with the Rolodex.

The last thing your training team needs is to stress about producing courseware. These critical printed pieces must be produced and delivered efficiently, customized as needed, and free of mistakes.

The solution lies within your courseware web portal – as long as it offers print-on-demand (POD) functionality.