It seems everyone these days is involved in AI. It’s not just the tech industry; in fact, all sorts of businesses the world over have adopted artificial intelligence in some way, shape or form, incorporating it into their business model. It won’t be long before AI is everywhere.

Trade show season is in full bloom.  The calendar is full of events—everything from industry-wide trade shows sponsored by corporate marketing to regional conferences and local seminars staffed by local sales teams and admins.

Lots of exposure and networking opportunities lie ahead.  That’s the good news.  The bad news is, you’ve been tasked with coordinating and overseeing these events nationwide—literally hundreds of shows coast to coast for which you must provide banners, signage, pop-up displays, collateral, and promotional materials.

Even if you were equipped to manage multiple vendors over several months and across multiple time zones to secure the necessary materials for each of these events, that’s only half the battle.  Once the deliverables have been produced, there remains the challenge of getting them all delivered where they need to be, when they need to be there.  That means boxes need to be packed, shipping labels printed, and detailed delivery instructions provided.  And since many of these items are reusable and need to be shared by several different groups, you also need to organize shipments between events and venues, often with razor-thin margins of error.

A large part of OnFulfillment’s business is producing corporate-branded promotional products for our customers. Whether these products are high-volume, cost-effective merchandise used as event giveaways or high-end brand name items given as gifts to customers or employees, corporate branded materials play a key role in establishing a business’s identity and reputation.

But wanting branded corporate merchandise is one thing. Knowing where to get it is another. There are scores of vendors out there who claim they can handle all your material needs. The truth is they often provide access to only a small part of the potential market—say the low-end, high-volume portion—requiring you to go elsewhere for brand-name items. And as anyone knows, managing multiple vendors adds complexity to any project.

A successful branded merchandise strategy means understanding what you’re looking for today—and what you might need in the future—and then finding a vendor that can satisfy all those needs. This blog will help define the various benefits of corporate branded materials and provide a roadmap for finding just the right provider.

Gifting programs are among the most popular services OnFulfillment offers. Our clients find they are extremely useful for recognizing, rewarding, and welcoming new and existing customers, partners and employees.

These programs can take many forms, including gift cards, coupon codes, discount codes, redemption codes, rewards points, and first-time user gifts. While these are all different mechanisms used for providing discounts or incentives to recipients, many people assume they are all basically the same and are unsure which programs are best for their specific goals.

When we meet potential new customers for the first time, the initial discussion is invariably dedicated to information gathering. They heard about us, requested a meeting, and want to know what we do, how we do it, and—ultimately—how we can help them solve a pressing or immediate business problem.

We wouldn’t have it any other way. We love sharing our expertise with prospects and customers alike. We enjoy meeting new people and hearing about the challenges they are facing with respect to their marketing fulfillment or event management obligations. And most of all, we welcome the opportunity to present them with solutions that help them achieve their goals.

That’s why we’ll never turn down a serious request. But we also know that not every prospective customer is enthusiastic about filling out a form and scheduling a blind meeting. We’ve often wondered if there wasn’t a better way to help prospects get up to speed about what we do so they can educate themselves prior to an initial consultation. A way for them to learn about our software, our services, and our innovative approach so they can arm themselves with information and come prepared with pertinent and relevant questions. Or perhaps a way to determine whether OnFulfillment is even a good fit for their needs before they submit a meeting request.