Marketing portals are powerful management tools that help you organize your corporate digital assets in ways that make you more efficient. They give you the power to produce customized printed materials when they’re needed, in the exact quantities requested. A portal means you have, at your fingertips, a manageable system for cataloguing and accessing all kinds of digital content that’s used by numerous people who work in or with your organization. It also functions as a highly sophisticated but easy-to-use reporting engine that brings sanity to an otherwise logistical nightmare.

The time may come when all of the corporate assets you want to upload to your marketing portal are digital, not tangible.

It’s too bad there’s no clearinghouse for information about which printing companies are modern – meaning they’ve continuously kept current with new printing technologies, and they speak the language of today’s marketers. With 30,000+ printers in the U.S. alone to work with, what’s a marketer to do when he or she is searching for a reputable and resourceful printer? A few tips on how to spot a “modern” printer might help.

Let’s imagine that you manufacture medical equipment, which is sold by dozens of channel partners all across the country. They may be product distributors, retailers, VARs (value-added-resellers), dealers, or other organizations.